You own a business in Dubai. You have a decent budget to spend on content marketing. You know that your target audience uses all the hot platforms like Instagram, Facebook, Twitter, etc. So, what’s stopping you from creating content? Yes, the rivalry between video content and image content.
You might have read some resources claiming that video advertising is the future and it has the potential to maximize your ROI by 10x. While it’s true that graphics and videos attract the human eye, it doesn’t mean you should overlook the importance of image ads. Both types of content formats serve different purposes and should be a part of your marketing strategy.
Well, in this article, we will discuss some of the benefits of video content, the best medium for video content, and how it is better than creative posters. So, let’s get started:
The Power Of Video Marketing Is Undeniable
In the world of live streams, webinars, and Instagram stories, it’s clear that video advertising dominates the content marketing industry. Also, every year more and more business owners worldwide are realizing the importance of video marketing and planning to invest in video content to drive more engagement.
Besides driving more engagement, video content offers tons of benefits for your business. When done right, it can take your business to a whole new level. So, here are some of the benefits of video advertising over creative posters:
1. Brings In More Engagement
Needless to say, consumers love videos. The animation and graphics in the video content are what make it different from the image content. Moreover, video content is more engaging, entertaining, and accessible.
YouTube is one of the biggest video marketing platforms right now. The daily active users on YouTube are more than 122 million – and this is going to increase in the future. So, when you leverage YouTube advertising, you can expose your business to millions of people across the world. By not using video content, you can expect a miss out on a lot of opportunities, resulting in losing potential profit in your business.
2. Build Relationship With Customers
You know that people love to watch videos and it drives more engagement. But there’s a lot more.
Well-delivered video content can help you establish your brand and build relationships with your potential audience. Moreover, when you collaborate with a famous influencer on Instagram or YouTube, you can create a sense of trust, reliability, and honesty among the customers.
The trust you gain from customers through video advertising might not be possible with image advertising. So, it’s always better to use video content over image content. You can seek professional help from a leading video marketing agency in Dubai where experts will help you deliver well-designed content to your potential audience.
3. Boost Your Rankings
Believe it or not, video content can help you rank higher in search engines. While using photo content is great, it has nothing to do with your rankings. The time a user spends on your page through Google search can impact how higher you can rank in SERPs. It is called Dwell Time, which is an important Google ranking factor.
Video Content Has A Bright Future
After knowing the benefits of video advertising, it’s clear that it has a bright future, and investing in it can do wonders for any business.
For instance, if you are planning to run a video ad on YouTube, Facebook, or any other platform, make sure to optimize it so that it can reach a broader audience. Let’s say, you are investing in YouTube advertising. In that case, you should optimize the title, description, and all the other aspects of the content. Make sure to add the right tags which have a high search volume on YouTube. You can consult the experts from a PPC advertising agency Dubai where experts will create and optimize your video content.
Multiple tests show that video content is much better than an image. Here are some of the stats on video content engagement:
- 2x boost in the clicks
- Boost conversion rate by 20-30%
- Get a 2-3x higher click-through rate
So, video advertising is the future, and investing in it can reward you with long-term benefits.
Image Content Isn’t Dead Yet
There was a time when image content dominated the content marketing industry. And then video content arrived and outranked the image content. But it doesn’t mean that image content is dead.
Images play a crucial role in driving more traffic to the website. Image content outranks video content in this arena to capture attention and share a call to action instantly. Images are less expensive than video content and they can be created instantly.
Of course, like video content, images also have to be eye-catchy to attract customers to the website. There should be a proper call-to-action so that the user can proceed to the next step.
Conclusion
Video content tends to drive users and get more clicks as compared to image content. When done right, it can take your business to a whole new level.
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