In the past few years, the content marketing game has changed a lot. The introduction of new search engine algorithms has forced business owners in Dubai to focus on the overall quality of their content.
Creating SEO content isn’t only about infusing keywords. For example, if we talk about posting blogs, it’s important to create something unique and valuable for the audience. Also, you need to consider the adjustment and placement of the keywords in your content. You should add keywords in your content in a way that it doesn’t look spammy.
Today, creating content has become much easier than before, thanks to AI tools. However, these tools will generate content for you in seconds, but they might overlook the importance of all content aspects. It includes adding keywords, personalizing it, making it unique, following the search engine guidelines, etc.
With that in mind, we’ve curated a list of the top 5 things which you must consider before sharing your content with the world. So, let’s get started:
1. A Working Website
Before getting started with your content marketing strategy for brand building, it’s important to have a responsive and working website.
Depending on your business goals and the type of content you create, you need a website to make your content reach your potential audience. If creating a website seems like a task, you can outsource it to a leading digital marketing agency Dubai like us. The experts will help you create an SEO-friendly website for your business.
Even if your website just has a single page, you’re on the right track. If your website is empty, we’ll suggest you post some blogs or create some landing pages. For example, if your goal is to educate your audience, then posting some informative blogs and articles can be your best bet. Just make sure to post consistently and edit them when required.
2. Optimize Your Post For SEO
Overlooking the optimization of your content for SEO won’t help it to reach a wider audience. SEO plays a crucial role in your content marketing strategy and helps you get organic traffic from search engines.
To optimize your content, it’s crucial to add all the keywords in your article at least 10-20 times. But don’t over-stuff your keywords as it is a black hat SEO practice and Google may penalize you for it. Also, make sure that the keyword density (KD) should not exceed 1%.
Along with adding the keywords, it’s important to add relevant meta tags in your content. Meta tags, meta titles, and meta descriptions must be added carefully. Avoid adding the same keyword multiple times as it will lead you to create competition between your pages. Also, update the URL of your blog post to add keywords.
3. Have A Content Distribution Strategy In Place
Simply creating content and posting it online isn’t enough. To boost your reach, you should have a proper content marketing and distribution strategy in place. It will help you reach a wider audience, build trust among users, and increase your customer base.
Thankfully, you’ve tons of options to share your content online to achieve your desired business goals. Some of them may include:
- Social Media – With the growing popularity of social media platforms like Facebook and Instagram, it comes as an opportunity for business owners to share their pieces of content with a large audience. To do that, you need to create your company account and share the content with them.
- Email Newsletters – This is one of the easiest ways to market your content. When a user visits your website, ask them to share their details like name and email IDs. In this way, you need to create your subscriber lists and send them emails to deliver content directly through the newsletters.
4. Proofread Your Content
While most content creators often overlook it, proofreading your content will help you identify grammatical and spelling errors in your blogs or any other content.
For example, you can use tools like Grammarly to detect spelling mistakes and other errors in your written content. Proofreading is an important step that every content creator must consider. After all, errors and other mistakes in the content will snatch away its overall quality.
5. Don’t Regret Later
Lastly, if you suspect something wrong with your content, don’t publish it. It is far better than regretting later. What you post online will stay forever, thanks to quoting, linking, and screenshotting. When sharing your content with the online world, make sure you don’t have any regrets in your mind.
Conclusion
Today, creating and posting content is as easy as sipping a cup of tea. But as a business marketer, you need to take care of some of the aspects of your content before hitting the “Publish” button. Even a single mistake in your content can hurt your online reputation in multiple ways.
We are one of the best digital marketing companies in Dubai where we help our clients create the perfect content for their business and potential audience. From knowing your target audience and creating content to proofreading and publishing it, we do it all!
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