Storytelling is arguably one of the most important things that make us humane. A good story always leaves behind a sweet aftertaste, grabs our attention and helps us form an emotional attachment. In an age where the internet is flooded with excess content, storytelling acts as a beacon for entrepreneurs to create trustworthy relation with their clients. Storytelling essentially humanises a brand, grabs the attention of the consumer and effectively establishes an “emotional connection” between the brand and the client.
To help you understand and leverage the power of storytelling, let’s dig in a bit deeper.
What is Storytelling?
Storytelling is basically a method that utilises the very thing that makes a human, human. Storytelling is all about creating an emotional connection between the company, the products and the consumers. It is about creating a real, authentic, emotional and meaningful story so that humans feel a connection to the brand, bringing forth a sense of trust and in turn, drive conversions and ultimately generating revenue. Your brand story should help your customers understand:
Who you are
Why you do what you do
What you stand for
Since we have established what brand storytelling essentially means. Let’s take a look at
Why YOU should implement it in your marketing campaigns
Stand out amongst your competitors
Let’s face it. Ever since the internet boom in the late 90s, the digital world is muddled with unwanted pieces of information, false advertising and misleading content. According to The Drum, we are exposed to almost 5000+ brand messages every day, but we are aware of only 86 and notice only 12, which leave a lasting impression. This means that in today’s crowded marketplace, it’s not just enough to have a good product or service, it’s the unique selling point that matters. And your brand narrative can help you with that! By creating a narrative that builds an emotional connection with your consumer, you stand out amongst your peers and eventually drive conversions! Also, statistically speaking, storytelling has been found to boost conversion rates by 30%
Build a lasting relationship of trust & credibility with your Clients
As we mentioned earlier, the internet is flooded with content. The exposure to such information has made consumers weary and skeptical about the products they invest in. According to statistics, 81% of consumers say they need to be able to trust the brand in order to buy from them. By creating and sharing a brand story which resonates with the consumer, brands can establish a deeper bond with the consumers.
Resonate with your audience
In the 21st Century, consumers don’t just buy good products or services, rather, they buy emotions and experiences. By creating a brand story that resonates with your target audience, you’re providing them with exquisite experiences and emotions that they’ll never forget and in turn build trust with your consumers. According to stats, if consumers love your brand story, 55% are more likely to buy the product in future, 44% will share the story and 15% will buy the product immediately. So make your narrative meaningful, emotional and relatable!
Now that we’ve established the importance of brand story, here are:
4 pointers to kickstart your brand story journey today!
Understand & Define your brand’s voice and purpose
It’s imperative that you understand your audience in-depth before you begin your narrative. Understand their needs and make sure that you align with their perspective. Also, make sure that your narrative answers questions like “What is your mission?”, “What do you stand for?”, “What are your core values?”. This creates a strong foundation for your brand identity and will boost your authority!
Leverage the power of Art!
Visual representation is one of the easiest and most effective ways to help consumers understand your motive. Using the latest art designs, images, videos and other elements can help your consumers understand you better and effectively make your brand story more memorable.
Social Media is your Biggest Ally!
The best thing about marketing on the internet? You get to your audience in a single place! Handles like Instagram, Facebook, Twitter & LinkedIn have immense followers and if you’re not leveraging it…it’s high time you did! By sharing behind-the-scenes of your brand and your everyday functions, you create a very personal connection with your audience and establish a strong bond with them. This is possible with the service of right digital marketing agencies. For example if a company in Dubai needs an exposure to the public, what they need to do is ideate and strategize their plan with the top digital marketing companies in Dubai. This would help the company to flourish in the digital space and thereby communicate with customers efficiently.
Be Authentic. Be You.
Fake it till you make it never a long-term answer. If you want to build a bond, make sure you show every side of your brand. Be authentic. Be consistent. By focusing on your authenticity, customers will have clarity on your vision and your brand will be able to resonate with their emotions and build an everlasting bond!
Conclusion
Your brand is not just about your organization. It’s about your journey. From the starting line to the finish line. The highs and the lows and for that, your brand deserves the best narrative. In today’s saturated marketplace, make sure that your brand receives the recognition that it deserves and stands out amongst your competitors, through the power of storytelling!
If you require any assistance or if you’d like to begin your brand story journey, contact us today!
Let us help you create the story and the future your brand deserves!
