If you own a business in Dubai, you need to realize that user experience matters for your business and its reputation. When users visit your website, they expect that they will find something relevant to what they are searching for. But, at times, this can result in a frustrating experience when a user clicks on a link that doesn’t exist or is incorrect. These links are known as broken links.
Broken links can affect your SEO performance and hurt your business’s reputation. Thus, it’s always better to avoid linking out to broken content and pages on your site that are broken. You should be aware of such red flags for your website and its rankings before it is too late.
However, if your website has broken links – don’t worry! It happens to everyone. In this article, we will discuss what broken links are and how to fix them to enhance the user experience in no time. So, let’s get started.
What Are Broken Links? How Does It Affect Websites And SEO?
Broken links are those which take a user to an error page from your website. These links are not operating anymore because either the page is deleted or the link is incorrect. When you link out a link on your website, these links are called outbound links. Eliminating or limiting these broken links can be tricky. After all, you don’t have control over the external content.
If your website has broken links, it is bad for the user’s experience, SEO rankings, and the business’s reputation. Google Crawlers travel from link to link and collect data about each page. So, it’s important to audit your website regularly to check and eliminate the broken links, if any.
To streamline the process, you can seek professional SEO services UAE from a leading digital marketing agency Dubai. The experts will help you identify and fix the broken links.
Here are some of how broken links affect your SEO:
1. User’s Experience On Your Website
According to research, more than 78% of users are less likely to return to a website having a poor experience. When a user clicks on a broken link on your site, it will take them to an error page stating “Error – 404, this website doesn’t exist”. Nothing is more frustrating for users than clicking on a broken link and seeing this message.
Broken links can make people leave your website without converting them into customers or followers. Having broken links can harm your website in the long run. The users will prefer to visit your competitor’s website over yours to get the required information.
2. It Affects the Website’s Revenue, Traffic, and Reputation
As a business owner, you are more likely to spend a lot of money to rank your website higher in search engines.
However, if your website has too many broken links, it gives the impression that your website is poorly maintained and outdated. It can affect your business’s reputation and you won’t be able to gain visibility on search engines.
When people spend less time on your site, Google will assume that your website isn’t worth visiting, resulting in affecting your website’s traffic and revenue. So, it’s always better to get rid of broken links as soon as you can. The experts at a leading SEO agency Dubai can help you fix the broken links on your site.
3. SEO Performance and Efforts
According to Google, broken links on your website does affect your overall SEO.
Broken links can prevent search engines from crawling and indexing your website properly. If it comes across any broken link on your website, it will flag it as an error. This will affect your website’s ranking on search engines.
How To Fix Broken Links On Your Website?
So, now you have an idea of how bad are broken links for your site, let’s discuss how you can fix them.
1. Prioritize Page With High Authority
One of the best ways to fix broken links is to prioritize pages with high authority. Focus on the pages which have high authority or are already ranking higher on the search engines. Or pages with multiple links that add value to the content of a particular page. These pages can improve your rankings and overall website performance.
2. Redirect To Relevant URLs
Another best way to fix broken links is to redirect to relevant URLs. In this way, you’ll provide the relevant information to the visitors, even if the original link is no longer working.
3. You Don’t Need To Fix Every Link
If your website has tons of broken links, then don’t worry! You don’t have to fix every link. It will take up too much time and you won’t get anything in return. Just make sure your web pages are working properly and there is relevant information on the website.
Conclusion
Broken links are harmful to your SEO. It will result in a poor user experience and increase the bounce rate of your website. So, it is mandatory to eliminate or limit the broken links on your site to enhance the user’s experience and the website’s reputation.
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