Healthcare marketing in Dubai can be challenging in this modern era. After all, there are some regulations of what you can and can’t say. You are talking about sensitive topics on the internet, and it is there forever.
Today, most healthcare companies are becoming more passionate about healthcare marketing and they are eager to know the strategies to help them stand out. However, some healthcare marketing strategies can cost you a fortune. But attracting prospective patients and showcasing your services doesn’t have to be a costly endeavor.
With that in mind, here we have curated a list of actionable tips which strict healthcare organizations can even leverage to gain more patients. So, let’s get started:
1. Create A Responsive Healthcare Website
First of all, healthcare marketing starts with creating an effective and responsive healthcare website. Your website should adjust to all the screens, regardless of the size. It is wise to know a responsive website is a crucial factor in ranking your website on search engines. Therefore, creating a responsive website by seeking professional help from a leading digital marketing agency in Dubai can be your best bet.
Apart from having a responsive website, make sure the website is mobile-friendly. Today, Google cares about the users’ experience and prefers to rank mobile-friendly websites. However, even if you have a responsive website, you should monitor your website regularly to ensure that the content continues to load properly on mobile devices.
2. Regularly Test Your Website Speed
Having a slow website can cost you a lot. You are going to miss out on a lot of opportunities coming your way. It is wise to know that internet users are impatient – and want quick information at their fingertips. If your website takes years to load, the chances are they will move on to the other website to seek information. As a result, it will increase your website’s bounce rate. A high bounce rate will indicate to Google that your website experience isn’t meeting the users’ expectations – and it can affect your rankings.
For that reason, it is crucial to check your website speed regularly to identify the causes. You can check your website speed at Google’s PageSpeed Insights. If load times are slow, consult with a digital marketing agency in Dubai about ways to speed it up.
3. Leverage The Power Of Social Media
We live in a digital world, where the total number of social media users is increasing at a fast pace, and it shows no signs of slowing down. Social media usage is on the rise and it is the perfect opportunity for healthcare organizations to build a strong online presence and gain patients. Facebook, Instagram, Twitter, and YouTube are platforms where you can post photos and videos and let the prospects know what you have to offer.
But you shouldn’t limit yourself to posting videos and photos on social media. Paid marketing on social media is a better way to reach out to prospective patients, even if you are not already connected. Like pay-per-click marketing, it also requires a proper social media healthcare marketing plan and budget to target the audience you want.
4. Ask For Reviews From Patients
In online healthcare marketing, reviews from patients play a crucial role in gaining trust and credibility from potential customers. 8 out of 10 patients say that patient reviews are at least important when choosing a physician.
Unless you ask for reviews, you miss an opportunity to feature positive feedback from patients. This might be difficult for your office staff to do–and they should not be required to evaluate each patient’s level of satisfaction as they walk out the door.
5. Know Your Competition
The healthcare industry is becoming more competitive with each passing day. Thus, it becomes challenging for newbie healthcare organizations to gain trust from customers and outrank their competitors.
However, keeping an eye on your competitors is always worth it. It will give you a clear insight into how to make your healthcare marketing efforts stand out. Also, you will get an idea of the latest healthcare marketing trends. Leveraging the latest health apps and other digital tools can signal to patients that you are an industry leader.
6. Make Your SEO Game Strong
SEO is the process that can help your healthcare marketing website to get higher rankings on SERPs. Indeed, it is a time-consuming process, but it is always worth it in the long run.
There are two types of SEO: On-Page SEO and Off-Page SEO. On-page SEO is the process of optimizing website elements to rank higher on SERPs and earn traffic. On the other hand, off-page SEO refers to the technical aspect of a website such as a site speed optimization, structured data, and more.
You need to implement the best SEO practices to make your website rank higher in SERPs. However, if optimizing your website for SEO seems a task for you, it is wise to seek professional help from healthcare marketing agencies in Dubai.
So, now you have a glimpse of the right healthcare marketing strategies, it’s time to implement them in your marketing campaign to stand out.
We are a leading digital marketing agency in Dubai where we offer top-notch digital marketing strategies to medical organizations globally. With over years of experience, we have helped healthcare organizations to achieve their desired business goals and gain customers.
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