Site Performance Enhancement
If your website has a small or medium architecture, visualizing it to millions of customers is not difficult at all. But what if your website exceeds a limit of 500,000 pages or having an extremely large architecture?
Then how you enhance the performance of your website?
Crawling websites and assembling data is a complex process. The more you crawl, the more memory will be needed to store those data. But at the same time, running frequent crawling is an essential part of improving the technical health and ranking of the website.
High-performance websites lead to high drive in organic traffic, low bounce rate, better engagement, and high conversions. On the other hand, poor-performing websites always end up in revenue loss, damaged reputation, and more.
So, how you can improve the performance of your website?
What are the factors which decide the performance of a website?
So there must be a lot of similar questions that may be going through your mind right now!
So, Why Website Performance Important and How it Affect User Experience?
The very first factor which is affected by website performance is user experience. When a visitor tries to access your website, the experience the user gets depends on the quality or performance of your website. With more and more competition, there will be no room for any errors which leads to poor UX. Studies show that internet users expect a website to load within a time limit of three seconds.
Yes, you heard it right! Three seconds can decide the growth or failure of your brand.
All the efforts that you put into marketing and lead generation, in order to drive traffic and sales will vanish in a blink if your website is not working properly. Mostly, people browse the internet through smartphones and which will probably have a low internet connection when comparing to a desktop. This is already a challenge for marketers to display their website in front of the users with a minimal loading time, along with a poorly performing website make your journey towards success even more miserable.
This situation becomes get if you are running an online shopping website. A poor website with a high page loading time will surely make your website looks unprofessional and scammy.
The one thing that we noticed here the affects performance of the website is speed.
So, What is the Important of Website Speed Optimization?
Website speed has an important role when it comes to conversion, visibility, and usability.
Any business can only withstand for a long time only if it has high conversion rates. High website conversions show that your customers are doing what you exactly expect them to do. Here conversion and page load are directly proportional to each other. Faster the page load, the higher the conversion it will have.
The loading time of your website also shows how much time it will take for users to find your website. So it directly affects the visibility of your website. Ranking higher on the search engine results page improves the visibility of your brand. But according to Google, one of the main factors for ranking is the page load time.
Customer loyalty depends highly on page load time and website responsiveness. The better your website will perform, the better it satisfies the customers and hence improves usability.
One thing that determines the speed of your website is the speed of the crawler.
How effectively a Crawler can Crawl your Website?
Depends on the size of the website, a crawler or a spider can crawl the website. Smaller the size, faster the crawling. Apart from your website your system also plays a role in the speed of crawling. For large websites, audits will take a lot of time to complete. This is a major problem faced by marketers. But it can be effectively reduced with our website crawling techniques.
Our Efficient and Effective Methods for Better Website Crawling
1. Configuring the URL sources
Here at NV Digital Marketing, we use different types of URL sources.
- Web crawl: only the given website is crawled by using the links in a more comprehensive manner.
- Sitemap: only the set of URL provided in the sitemap is crawled.
- Analytics: Analytics account is issued to the website and all the landing pages are discovered and the links to it are crawled.
- Backlinks: Find out all the extra URLs with backlinks to your website using the backlinks source data.
2. Understanding the domain structure
Even before planning effective methods for crawling, a better understanding of the domain structure is necessary. We check the HTTP or HTTPS status of the domain along with its www or non-www configuration. Here we can also detect the presence of sub-domains.
3. Running a test crawl
Before we set a test crawl, we ensure that the website only has low quantity data so that we obtained the result for the trial quickly and more efficiently. Using this approach we can understand the URLs which having error code. We also focused to check the number of failed URLs, number of duplicate pages, number of canonicalized URLs, and more.
4. Including robots.txt
The size of the crawl can be reduced by including exclusion protocol to those areas which are not relevant. Such an approach reduces the time takes for crawling and hence increase the page load speed. We also use features called custom robots.txt files, the permit you to identify extra URLs that can be excluded. Once these features are successfully added we do a test run to check the proper functioning of these configurations.
5. Running the crawl
Before starting the crawling process, we ensure that the crawl limit is increased to a better extent.
Techniques We Used to Speed up Your Website
So once the crawling techniques are done, we focused on optimizing your website. We use a plethora of methods for it. Let’s see some important techniques we use.
Use of Content Delivery Network (CDN)
A content delivery network serves on different locations and delivers content to end-users based on their location. The main advantage we provide is the use of multiple servers, hence it can reduce the time needed for each request based on the location. As a result, the content has quickly reached the user and the website works faster.
Use of a Better Host
Three kinds of hosting are possible namely, shared hosting, virtual private servers (VPS) hosting, and dedicated server.
Mostly marketed prefer shared hosting because of its cost-effectiveness and you can up your website online within a short time. But here you need to share CPU, disk space, and RAM. So we always recommend our clients choose virtual private servers or dedicated servers for better optimization.
Both VPS and dedicated servers have fast performance. VPS uses multiple servers, so the content is quickly reached the user. Depends on your need we can also provide a dedicated server.
Optimize the Image Size in the Website
The size of the image is another factor that increases the page load time and this is a major issue in e-commerce sites. Images and videos improve engagement but larger size files cause high page load time. We use techniques like responsive images and tools like JPEGmini and ImageOptim to optimize the image size.
Start optimizing your website with us through such effective and efficient website performance-enhancing techniques and improve the visibility, inability, and conversion rates.