Site Performance Enhancement
Quality content is necessary. Sometimes your website doesn’t rank on the website or even say no indexing. Such issues are arisen due to several reasons. Content analysis is the best way to identify and rectify it.
If your website has a small or medium architecture, visualizing it to millions of customers is not difficult at all. But what if your website exceeds a limit of 500,000 pages or having an extremely large architecture? Then how you enhance the performance of your website?
Crawling websites and assembling data is a complex process. The more you crawl, the more memory will be needed to store those data. But at the same time, running frequent crawling is an essential part of improving the technical health and ranking of the website.
High-performance websites lead to high drive in organic traffic, low bounce rate, better engagement, and high conversions. On the other hand, poor-performing websites always end up in revenue loss, damaged reputation, and more.
So, how you can improve the performance of your website? What are the factors which decide the performance of a website? So there must be a lot of similar questions that may be going through your mind right now!
So, Why Website Performance Important and How it Affect User Experience?
The very first factor which is affected by website performance is user experience. When a visitor tries to access your website, the experience the user gets depends on the quality or performance of your website. With more and more competition, there will be no room for any errors which leads to poor UX. Studies show that internet users expect a website to load within a time limit of three seconds.
Yes, you heard it right! Three seconds can decide the growth or failure of your brand.
All the efforts that you put into marketing and lead generation, in order to drive traffic and sales will vanish in a blink if your website is not working properly. Mostly, people browse the internet through smartphones and which will probably have a low internet connection when comparing to a desktop. This is already a challenge for marketers to display their website in front of the users with a minimal loading time, along with a poorly performing website make your journey towards success even more miserable.
This situation becomes get if you are running an online shopping website. A poor website with a high page loading time will surely make your website looks unprofessional and scammy.
The one thing that we noticed here the affects performance of the website is speed.
So, What is the Important of Website Speed Optimization?
Website speed has an important role when it comes to conversion, visibility, and usability.
Our Efficient and Effective Methods for Better Website Crawling
In content analysis, mostly two methods are involved. Evaluating the issues in the existing content and analyzing content ideas to discover the ranking factors.
1. Configuring the URL sources
2. Understanding the domain structure
Even before planning effective methods for crawling, a better understanding of the domain structure is necessary. We check the HTTP or HTTPS status of the domain along with its www or non-www configuration. Here we can also detect the presence of sub-domains.
3. Running a test crawl
Before we set a test crawl, we ensure that the website only has low quantity data so that we obtained the result for the trial quickly and more efficiently. Using this approach we can understand the URLs which having error code. We also focused to check the number of failed URLs, number of duplicate pages, number of canonicalized URLs, and more.
4. Including robots.txt
The size of the crawl can be reduced by including exclusion protocol to those areas which are not relevant. Such an approach reduces the time takes for crawling and hence increase the page load speed. We also use features called custom robots.txt files, the permit you to identify extra URLs that can be excluded. Once these features are successfully added we do a test run to check the proper functioning of these configurations.
5. Running the crawl
Before starting the crawling process, we ensure that the crawl limit is increased to a better extent.
Techniques We Used to Speed up Your Website
So once the crawling techniques are done, we focused on optimizing your website. We use a plethora of methods for it. Let’s see some important techniques we use.