Web Audit and Analysis
Ever felt wonder when your competitors ranked high on SERP even if they have low authority and poor UX? Or you ever felt wretched after spending a lot of time and money on your site and still not getting enough traffic?
Maybe the answer to all your troubles can be solved by website audit and analysis. SEO audit has the power to enhance the ranking of your websites and can drive more revenue, leads and traffic.
But not sure how a website audit work? But before checking the work, we need to go over what a website audit is.
What is a Website Audit?
Why Your Website Need an Audit?
What Does a Good Website Audit include?
Site Health Audit
This type of audit focused on the architecture and usability of your website, which includes technical SEO, page speed, internal, external links, and more.
Security Audit
It evaluates the defencelessness to security breaches. It prevents any type of threats to confidential information regarding your business as well as your customers.
Conversion Rate Optimization(CRO) Audit
This type of audit helps you to understand the buying pattern and other actions they took on your website. It also helps to check what is stopping users to complete the conversion.
Google Penalty and Recovery Audit
There may be manual or algorithmic issues that may lead to Google penalties. These types of audits help to identify such penalties and provide solutions to recover the website.
Content and SEO Audit
Content is an important factor in a website. Content audits evaluate the performance of the content, check whether it is plagiarised or not. Similarly, SEO audit points out SEO issues such as broken links, improper anchor text, and more.
The Checklist of Analysis Process
Duplicate Content Check
According to the first Google update Panda, there is no room for plagiarism. Duplicate content checks help to avoid content duplication and keep the genuinely of content.
XML Sitemap Check
The XML sitemap informs the search engine about the URLs in your website that are available for crawling with the help of a search engine console. It provides details about the last date of updation.
Canonicalization Check
Canonicalization is a method of choosing the best URL from the list of URLs available on your website, in most cases; it refers to the home page URL.
Meta Tag Check
Meta tags are used to provide information about your website to the search engine. It checks whether the Meta tag is easily understandable or not.
Robots.txt Check
Robots.txt is exclusion protocol files. These files are used to inform the search engine about which areas of the website are not allowed for crawling. If any of your web pages are under construction, you can hide such areas from the search engine till completion.
Image Alt Tag Check
Image Alt tags are used to provide information about the images that you add to the website. Since search engines can’t read images, this additional information helps to do crawling better. Also, it is also used to help people who are visually impaired.
Broken Link Check
Broken link rot find out the presence of broken links in your website. These issues usually happen when the site is not updated as per search engine guidelines. Broken links hindered users from reaching the desired pages.
404 Error Page Check
404 error occurs when the page is not found when a user clicks on a particular link. It happens when the page is permanently deleted or some issues with the URL.
Page Load Check
This is an important measurement in which you can analyze how much time it takes to load your page. More loading time leads to poor user experience and increase bounce rate or even leads to pogo-sticking.
Mobile Responsive Check
Your website should be available on all devices, whether if it is desktop, mobile (IOS or Android), or tablets. Mobile responsiveness measures how mobile-friendly your website is.
HTML Sitemap Check
This type of audit helps you to understand the buying pattern and other actions they took on your website. It also helps to check what is stopping users to The HTML site is for the user, for them to navigate easily through the website. HTML sitemap check ensures that proper navigation of each link. Sitemaps help visitors to find a topic they are looking for and navigate to it easily.the conversion.
Heading Tag Check
The heading is defined in a website from h1 to h6. Based on the importance of heading we can use these tags. Heading tag check will help in ensure the hierarchy is followed or not and also check if there is an error in the number of times the heading tags used.
Page Rank Check
Page rank is a significant factor for every website while ranking on search engine results page. Each page has a unique rank depends on the quality it possesses.
Why Should I Hire a Professional For My Website Audit?
How Much Website Audit Costs?
The cost for a website audit mainly depends on the size of your website as well as the type of audits you want to apply to optimize your website for the goals you are expecting. Within 2 to 3 weeks you will get the entire result about the website audit within a custom budget of your choice.
Get Ready to Improve Your Website on SERP Rankings?
Feel free to contact us for a complete and comprehensive website audit that helps you to rectify all the issues and rank better on the search engine results page.