So, you have started your own business in Dubai and are struggling to generate leads. Well, you are not alone. More than 70% of startups struggle to find good leads during the initial stage of their business. When it comes to generating more leads, the first thing that comes to mind is SEO (Search Engine Optimization). While SEO has several long-term benefits, it is a time-consuming process. This is where pay-per-click advertising comes into play.
Pay-per-click marketing is one of the best ways to generate leads as it makes your website appear higher on search engines in no time. When you rank higher on the search engines, you will become a trustworthy resource that users can trust. As a result, it enhances your brand awareness and helps you drive more traffic to your website.
If you are unaware of the concept of pay-per-click advertising, then we have got you covered. In this article, we will discuss PPC advertising and how it can help you generate leads from search engines. So, let’s get started.
What Is Pay-Per-Click Advertising?
Google is one of the best advertising platforms. It offers paid advertisement opportunities to business owners who are looking to get instant results. As a business owner, you will have to create your Google Adwords account and pay some amount to Google to rank your website on the search engines. Whenever a user clicks on your ad, you will have to pay some amount to Google. In short, PPC is all about making money from money.
Most business owners say that PPC is only effective for eCommerce websites. But this is not the case. Any business, irrespective of the niche, looking to get online traffic and leads can reap the benefits of pay-per-click advertising.
There are different types of Google ads, such as:
- Dynamic Search Ads (DSAs)
- Local Search ads
- Video ads
- Call-only ads
- Display ads
- Banner ads
- Shopping ads, and more.
If you are looking to get quick leads for your business, then investing in PPC advertising is worth it. You can also consult a reputable PPC advertising agency Dubai where experts will guide you about the right type of ads and how to set up the campaign.
Benefits Of Google Ads For Lead Generation
So, now that you have an idea of what Google ads are, let’s discuss some of their benefits for lead generation:
1. Google Ads Are Measurable
Measuring the results of traditional advertising like newspapers, TV, and radio is quite difficult. Also, you can’t control your budget and spending. But this is not the case with Google ads.
In pay-per-click advertising, the results are measurable. You can easily calculate the ROI from paid campaigns. Google ads will give you a deep insight into what happened with your paid campaign and whether any improvement is required or not. With Google ads, you can track the following:
- Total clicks on your ad
- How many leads have been generated
- How much traffic you got from search engines
- Which keywords are generating more traffic
- Total cost per lead.
Running Google ads will help you understand what’s working and what’s not. To get the most out of your campaign, you can consult a digital marketing agency Dubai where experts will help you set up the right campaign.
2. Google Ads Are Faster Than SEO
While SEO can reward your business with several long-term benefits, it is a time-consuming process. Both SEO and PPC marketing focuses on getting more leads from search engines, but a well-optimized PPC campaign can work faster than SEO. Here’s why:
- You can target multiple keywords
- You can turn on or turn off the
- campaign as per your needs
- Ads that appear higher get instant visibility.
While leveraging PPC is great, it doesn’t mean ignoring all the organic resources. But with pay-per-click advertising, there’s a better chance to get organic traffic from search engines.
3. Google Ads Helps You Reconnect With Your Visitors
If a user has left your website without taking any action, you can reconnect with that user via remarketing. Remarketing allows you to target those customers and reminds them that you didn’t take any action while visiting your website.
You can also leverage the power of remarketing on search networks. It runs marketing campaigns on the search network, much like display marketing. You need to add the right keywords in your remarketing campaign so that it matches with a search query and remarketing list.
4. Google Ads Help You Tackle Your Competitors Better
If your competitors are running paid ads for their products/services, you will miss out on a lot of valuable opportunities.
You need to keep an eye on your competitors to gain a deep insight into how they are promoting their business, what type of ads they run, etc. Make sure to get the most out of your campaign to outrank your competitors.
When done well, Google Ads can work wonders for your business. It will help you skyrocket your sales and enhance your brand reputation at the same time. But the road to success is full of bumps. From theory to putting everything into practice requires consistency and the right strategies.
We are a leading digital marketing and SEO agency Dubai where we offer top-notch pay-per-click advertising services to our clients globally. We have helped hundreds of businesses worldwide to achieve their desired business goals.
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