Why Website Speed Impacts SEO And How It Can Be Fixed?

website speed seo

Contents

You have launched your own business in Dubai. Your content is ready and the website is live. Also, you have got top-quality backlinks from high-authority sites. Is that all you need to rank your website on search engines?

No matter how good your content is, if your website takes time to load, it will affect your conversion rate. Besides implementing the right search engine optimization strategies, you need to focus on improving your website’s speed. After all, Google prefers to rank a website that loads faster.

Page speed is a crucial ranking factor. The page speed will influence how it will rank on Google. If your website is too slow, it will increase the bounce rate, resulting in affecting your SEO.

In this article, we will discuss how website speed affects search engine optimization and how to fix it. So, let’s dive into the details.

How Does Website Speed Affect SEO?

Google has used page speed as a ranking factor since 2010. And in 2018, Google boosted the importance of website speed with its “Speed” update. So, if your website takes years to load, you won’t be able to rank higher on search engines.

So, what is the right webpage load time? Website speed refers to the time it takes to load a web page. This is also known as the Time to First Byte. Know that different web pages have different loading times. The load time of a web page depends on the elements like images, videos, and code.

What affects the website speed? Here are a few examples:

  • Your server’s performance
  • Your browser
  • Your internet connection
  • User’s internet provider.

Improving the site speed is a part of off-page SEO. If you are new to SEO and want to improve your site’s speed, you can hire the best technical SEO services from a leading digital marketing agency Dubai like us where experts can prepare your website to make it flash higher on search engines.

With that said, let’s discuss how you can improve your website’s speed to make it rank higher. So, let’s get started.

How To Improve Website’s Loading Speed?

Many factors can affect your website’s loading speed. However, you can improve the site speed with the following tips:

1. Activate Browser Caching

Activating browser caching can help you speed up your website. It temporarily stores information including javascript files, stylesheets, and images.

Free plugins, such as W3 Total Cache and WP Super Cache, help reduce the number of files on the server, resulting in increasing your website’s speed.

2. Enable Image Compression

While adding eye-catchy images to your website is great, it can negatively affect your website speed.

So, the only solution to this problem is to use an image compression tool. It will compress the images on your website and reduce the time it takes to download your CSS, HTML, and Javascript files.

You can consult SEO agency Dubai where experts will recommend you the best image compression tool to make your website load faster.

3. Optimize Media Files

The larger images and videos on the website contribute a lot to making your site slow, especially for mobile users. For that reason, it is wise to optimize your media files for WordPress or whatever platform you use.

When optimizing your media files, make sure to optimize them with the right pixels and dimensions. For best results, always use JPEG or PNG file formats. However, to optimize the videos, you can reduce the length. You can also upload videos on your YouTube channel and then add the embedded code to your website.

4. Minimize HTTP Requests

Every file that a webpage requires to function, such as HTML, CSS, Javascript, and images, will need a separate HTTP request.

However, too many requests on a web page can make your website load slowly. Also, plugins add more CSS and Javascript files. So, the best ways to boost website speed are to merge CSS into one file, use sprites for images, and reduce plugins that load Javascript or CSS.

While on-page SEO is easy, off-page SEO is quite the opposite. However, to streamline the process, you can hire the best SEO services UAE where experts will help you get the job done.

5. Use The Right Web Host

If your website shares a server with other users, it will be more likely to load slowly. This can frustrate users and they will move on to the other website, resulting in an increased bounce rate.

So, to combat this issue, upgrade to a host which is optimized for speed.

Conclusion

Every webmaster must focus on improving the site’s speed. After all, delivering a tremendous user experience can work wonders for any business. Since most visitors access a website through smartphones, make sure your website is optimized for mobile, too.

We are a leading SEO agency Dubai where we offer technical SEO services and SEO services Dubai to our clients worldwide. We have a team of experts who keep themselves updated on the latest Google updates and optimize the site accordingly.

Fill out the form below and our team will reach out to you with the best search engine optimization plan.

Okay, Let's Talk

/ Latest Blog /

/ You Might also Like /

The Power of Storytelling: Why & How It’ll Make Your Brand Unforgettable

The Power of Storytelling: Why & How It’ll Make Your Brand Unforgettable!

May 18, 2023

Storytelling is arguably one of the most important things that make us humane. A good story always leaves behind a sweet aftertaste, grabs our attention and helps us form an emotional attachment. In an age where the internet is flooded with excess content, storytelling acts as a beacon for entrepreneurs to create trustworthy relation with their clients. Storytelling essentially humanises a brand, grabs the attention of the consumer and effectively establishes an “emotional connection” between the brand and the client. To help you understand and leverage the power of storytelling, let’s dig in a bit deeper. What is Storytelling? Storytelling

Continue Reading

Social Media Marketing Agency in Abu Dhabi

May 15, 2023

While your audience is hooked up on Facebook, Instagram, Twitter, LinkedIn, and other social media platforms for hours why think of a better place to market your product? Launch a social media campaign and get noticed by millions of viewers. Request a Quotation While your audience is hooked up on Facebook, Instagram, Twitter, LinkedIn, and other social media platforms for hours why think of a better place to market your product? Launch a social media campaign and get noticed by millions of viewers.Paid socials are gaining high acceptance in digital marketing. Social media campaigns of our clients have increased their

Continue Reading

Digital Marketing Agency in Kochi

May 10, 2023

Request a Quotation In today’s digital world, it is increasingly important for businesses to have a strong presence in the online space. To stay competitive, businesses must work to optimize their online visibility, reach potential customers, and engage with them. To ensure maximum success, businesses must enlist the help of a reliable digital marketing agency services in Kochi, such as NV Digital. With the help of NV Digital, businesses can grow their online presence and reach their full potential. From SEO to website design, NV Digital; the best digital marketing agency services in Kochi provides a wide range of services

Continue Reading

Digital Marketing Agency in UAE

May 8, 2023

Request a Quotation In today’s digital world, it is increasingly important for businesses to have a strong presence in the online space. To stay competitive, businesses must work to optimize their online visibility, reach potential customers, and engage with them. To ensure maximum success, businesses must enlist the help of a reliable digital marketing agency services in UAE, such as NV Digital. With the help of NV Digital, businesses can grow their online presence and reach their full potential. From SEO to website design, NV Digital; the best digital marketing agency services in UAE provides a wide range of services

Continue Reading
PPC Campaigns: How Negative Keywords Benefit Your Campaign!

PPC Campaigns: How Negative Keywords Benefit Your Campaign!

May 5, 2023

As Digital Marketers, nothing makes us happier than a successful Pay-Per-Click Advertising Campaign, which generates top class leads and brings in good ROI. For its success, we are always on the lookout to make our PPC more refined. Which includes, making the ad copy more refined, checking on the current keywords, updating the keyword list and most importantly, adding negative keywords.  In this blog, let’s take a deep dive into negative keywords and understand how adding these keywords can boost your PPC campaign success! But before we venture any further, let’s go over the basics so that we’re on the

Continue Reading

PPC Advertising Agency Sharjah

April 21, 2023

Pay-Per-Click Advertising is an extremely effective way of getting attention with less investment. Studies say that in every industry, an average PPC conversion rate for search is about 3.7%. Do you think that investing more in marketing earn more profit? Not necessarily. PPC Advertising is where you will get paid for every click by the searcher with less investment. Request a Quotation NV Digital: PPC Advertising Agency Sharjah Every marketer knows that paid search advertising is the most effective way to drive targeted traffic and conversions for almost any business. PPC advertising is an essential tool for driving visibility and

Continue Reading

PPC Advertising Agency Abu Dhabi

April 18, 2023

Pay-Per-Click Advertising is an extremely effective way of getting attention with less investment. Studies say that in every industry, an average PPC conversion rate for search is about 3.7%. Do you think that investing more in marketing earn more profit? Not necessarily. PPC Advertising is where you will get paid for every click by the searcher with less investment. Request a Quotation NV Digital: PPC Advertising Agency Abu Dhabi Every marketer knows that paid search advertising is the most effective way to drive targeted traffic and conversions for almost any business. PPC advertising is an essential tool for driving visibility

Continue Reading
digital marketing agency dubai

Tips for Running Effective Social Media Advertising Campaigns

April 6, 2023

Social media advertising has become a game-changer for businesses of all sizes in Dubai to reach their target audience. It is an excellent platform to reach out to a large audience, especially with the increasing number of social media users daily.  But, not all social media advertising campaigns are successful. According to research, more than 91% of small businesses use social media, and most of them often fail to generate leads, boost engagement, gain new followers, etc. Know that creating an effective social media advertising campaign requires a strategic approach.  If you’re too struggling to achieve your desired business goals through

Continue Reading
digital marketing agency dubai

The Power of Content Marketing in Lead Generation

March 30, 2023

In today’s fast-paced digital world, lead generation has become an essential aspect of business success. Generating quality leads is crucial for businesses in Dubai to increase sales and revenue. However, with the rise of technology and the internet, traditional methods of lead generation are becoming less effective. This is where content marketing can reward you with a lot of benefits. Content marketing has become a popular strategy for generating leads, as it is an effective way to attract potential customers and build trust. In this article, we will discuss twelve ways in which content marketing helps in lead generation. 1.

Continue Reading
mobile optimization of the website

The Importance of Mobile Optimization for Your Website

March 23, 2023

Mobile optimization refers to optimizing your website for mobile and other devices. The prevalence of smartphones and tablets as internet browsing devices has been increasing in modern times, with a growing number of individuals opting for these gadgets. As such, businesses in Dubai need to have a mobile-friendly website to stay competitive and achieve their desired business goals. Here are a few reasons why mobile optimization is crucial for your website. 1. Better User Experience One of the most important reasons to optimize your website for mobile devices is to provide users with a better experience. When users visit your

Continue Reading