You have launched your own business in Dubai. Your content is ready and the website is live. Also, you have got top-quality backlinks from high-authority sites. Is that all you need to rank your website on search engines?
No matter how good your content is, if your website takes time to load, it will affect your conversion rate. Besides implementing the right search engine optimization strategies, you need to focus on improving your website’s speed. After all, Google prefers to rank a website that loads faster.
Page speed is a crucial ranking factor. The page speed will influence how it will rank on Google. If your website is too slow, it will increase the bounce rate, resulting in affecting your SEO.
In this article, we will discuss how website speed affects search engine optimization and how to fix it. So, let’s dive into the details.
How Does Website Speed Affect SEO?
Google has used page speed as a ranking factor since 2010. And in 2018, Google boosted the importance of website speed with its “Speed” update. So, if your website takes years to load, you won’t be able to rank higher on search engines.
So, what is the right webpage load time? Website speed refers to the time it takes to load a web page. This is also known as the Time to First Byte. Know that different web pages have different loading times. The load time of a web page depends on the elements like images, videos, and code.
What affects the website speed? Here are a few examples:
- Your server’s performance
- Your browser
- Your internet connection
- User’s internet provider.
Improving the site speed is a part of off-page SEO. If you are new to SEO and want to improve your site’s speed, you can hire the best technical SEO services from a leading digital marketing agency Dubai like us where experts can prepare your website to make it flash higher on search engines.
With that said, let’s discuss how you can improve your website’s speed to make it rank higher. So, let’s get started.
How To Improve Website’s Loading Speed?
Many factors can affect your website’s loading speed. However, you can improve the site speed with the following tips:
1. Activate Browser Caching
Free plugins, such as W3 Total Cache and WP Super Cache, help reduce the number of files on the server, resulting in increasing your website’s speed.
2. Enable Image Compression
While adding eye-catchy images to your website is great, it can negatively affect your website speed.
You can consult SEO agency Dubai where experts will recommend you the best image compression tool to make your website load faster.
3. Optimize Media Files
The larger images and videos on the website contribute a lot to making your site slow, especially for mobile users. For that reason, it is wise to optimize your media files for WordPress or whatever platform you use.
When optimizing your media files, make sure to optimize them with the right pixels and dimensions. For best results, always use JPEG or PNG file formats. However, to optimize the videos, you can reduce the length. You can also upload videos on your YouTube channel and then add the embedded code to your website.
4. Minimize HTTP Requests
5. Use The Right Web Host
If your website shares a server with other users, it will be more likely to load slowly. This can frustrate users and they will move on to the other website, resulting in an increased bounce rate.
So, to combat this issue, upgrade to a host which is optimized for speed.
Every webmaster must focus on improving the site’s speed. After all, delivering a tremendous user experience can work wonders for any business. Since most visitors access a website through smartphones, make sure your website is optimized for mobile, too.
We are a leading SEO agency Dubai where we offer technical SEO services and SEO services Dubai to our clients worldwide. We have a team of experts who keep themselves updated on the latest Google updates and optimize the site accordingly.
Fill out the form below and our team will reach out to you with the best search engine optimization plan.