According to research, there are more than 1.18 billion websites on the internet. In this competitive landscape, business owners in Dubai often struggle to climb up the ladder of search engines, especially startup owners.
Most startup owners have a tight budget to spend on the latest marketing tactics. They tend to spend on website development, SEO, and social media marketing to attract foot traffic. Getting foot traffic via these marketing tactics can be a time-consuming process. You won’t get millions and billions of traffic overnight.
However, startup owners in Dubai must consider investing in pay-per-click services (PPC). Not billions, but you will get a huge amount of traffic when you flash up on the first page of the search engines.
Not sure about what PPC advertising is? No worries. In this article, we will discuss what PPC is and how it can benefit small businesses. So, let’s get started:
What Is Pay-Per-Click Advertising?
Have you ever thought of earning money from money? This is what PPC is all about. For every 1$ you spent, you will earn $2 through Google ads.
PPC advertising is a fantastic way for startup owners to reach their potential customers and generate quick leads. In this process, you will have to pay once your ad is clicked by a user.
Did you know that the conversion rate of PPC is much higher than that of SEO? PPC ads are placed under well-researched targeted keywords. So, PPC campaigns have the potential to convert as you know what your customers search for.
As a startup owner, if you want to skyrocket your business, then hiring the best pay-per-click services from a leading PPC advertising agency Dubai can help you. The experts will help you focus on the customers who are already interested in your products and services.
How PPC Advertising Can Help Small Businesses?
So now that you have an idea of what PPC is, let’s discuss how it can benefit your business:
1. PPC Generates Quick Results
The biggest benefit of pay-per-click services is that it works fast. PPC will help you get instant visibility on search engines, resulting in increasing web traffic. The more traffic on your website, the higher the chances of conversions.
Talking about SEO, you will have to wait for months and years to gain organic web traffic and boost your conversions. While SEO can benefit your business a lot in the long run, to generate quick results, investing in PPC marketing can be a better choice.
2. PPC Is Budget-Friendly
As a small business owner, your budget will be on the lower side. But it doesn’t mean you can’t invest in PPC advertising.
The best thing about PPC is that it has no budget restrictions. You will have the freedom to choose how much you want to spend on an ad campaign. However, you can increase your budget only when you see better results coming your way.
3. PPC Generates Measurable Results
The most important benefit of leveraging PPC is that everything is measurable through conversion metrics and reporting tools. Before you invest all your savings into PPC, you can determine what’s working and what’s not and optimize your ad campaign accordingly.
So, if you think PPC is expensive, then you are wrong. The money you invest depends on your goals and profitable results. If you generate good results from PPC, you can increase your budget for your next campaign.
4. PPC Develops Strong Brand Recognition
Initially, your business will not have a strong online presence. No matter how hard you put yourself into SEO and web development, you might still not get good results.
But with PPC advertising, you can easily get noticed more quickly. When a user sees your ad at the top of the search engine, it will create a sense of trust and credibility. It will also help you enhance your brand awareness and establish yourself as a trustworthy source in the industry.
5. PPC Complements SEO
PPC and SEO go hand in hand. PPC can help you attract more traffic to your website while SEO helps to improve your website’s ranking in search engine result pages (SERPs). When used together, they can help you generate quality leads from the search engine.
However, you can consult with the experts at a leading SEO agency Dubai like us to know how SEO and PPC work together.
6. PPC Helps Attract Local Customers
Another benefit of using PPC advertising is that it can help attract local customers. When users will see your ad flashing at the top of the search engines, they will more likely to click on it to get instructions and visit your store.
According to research, more than 75% of customers visit the store if they find it on a search engine.
7. PPC Can Help You Retarget Customers
Retargeting or remarketing is a highly effective marketing strategy that can help reconnect with individuals who previously have visited your website. Retargeting works by reminding the customers who have interacted with your website but left without making any purchases. These ads can motivate them to revisit your website to learn more about your products and services.
You can also set up display ads that are quite personalized. These types of ads appear on other websites that are related to your products and services. What’s more, you can customize your display ads based on demographic criteria like age and gender.
Conclusion
PPC advertising can work wonders for small businesses, regardless of the niche. Not only will it help to attract more traffic to your website, but also enhance your brand recognition. It will help you gain a competitive edge over your competitors by ranking on top-performing keywords on the search engine.
We are a leading digital marketing agency in Dubai where we offer high-quality pay-per-click services to small businesses. With our top-notch services, we have helped small businesses to achieve their desired business goals.
Are you ready to take your small business to a whole new level?
Fill out the form below and our team will reach out to you with the best PPC advertising strategies for your business.
