How To Improve Your Website Rankings Through Conversion Optimization Techniques

Conversion Rate Optimization

Most online marketers will be well aware of the fact that Search Engine Optimization and conversion optimization have a symbiotic relationship. This means that they rely on one another to achieve desired results and function properly. A call to action will not help your business unless there is steady traffic coming to your website.

You should always remember that businesses that do not have a smart and efficient strategy to influence customers and convert them into customers will struggle. This is why it is important to note that leverage conversion rate optimization and SEO is the best way to ensure that your marketing strategy addresses both.

There are indeed several businesses that rely just on PPC ads to reach their target audience. Even if you are following such an approach, it is best not to ignore organic traffic because you do not want to miss out on the opportunity to gain new customers.

It doesn’t matter whether you are revamping the existing pages on your website or creating new content, these effective conversion rate optimization strategies are sure to help you improve the organic traffic of your website over time.

Improve Website Speed

Most of you would probably be aware that there is a direct relation between search engine rankings and website speed. In fact, even Google has confirmed that faster websites will receive a boost in search engine result page rankings. Several studies have revealed that improving website speed can help you improve online conversions.

A study conducted by Firefox revealed that improving the speed of a website will increase online conversions by approximately 15.4 percent. Another study pointed out that websites with fast-loading pages were able to witness an increase in online conversions by 7 to 12 percent.

Conversion Rate Optimization

It is crucial for website owners or admins to note that even a single second delay in website loading time can be costly. In fact, it is estimated that Amazon suffers a loss of 1.6 billion dollars in sales if there is a single-second delay. Here are a few interesting stats you should know about website speed and loading time.

  • Approximately 50 percent of internet users expect websites to load within two seconds or less
  • Internet users will abandon websites that takes more than three seconds to load
  • Approximately 14 percent of internet users will move to another website while 23 percent will prefer not to shop with you if your website is low

In simple words, internet users prefer faster websites, which is why the search engine giant, Google also prefers them. Still, several conversion rate optimization strategies ignore website speed, which is why it is always best to seek the help of an experienced conversion rate optimization agency if you want to improve conversions.

Every Page On Your Website Should Have Just One Purpose

This might sound like an obvious tip to most website owners, but you will be surprised to know that several businesses continue to ignore this. So, it is important to remember that each and every page on your site should have just a single purpose.

For example, if there is a page on your website, which is exclusively designed to capture emails, then the page should not ask users to buy products or install apps. In other words, such a page should focus just on capturing emails and you should develop content on the page related to the same.

Best Content Should Appear Above The Fold

Above the fold can be described as the area, which is immediately visible to website visitors who are landing on your website ( the content is visible to you without scrolling through the website). Most UX designers will tell you that the “Above the fold” area is critical for online conversions.

Conversion Rate Optimization

Research conducted by NNGroup revealed that internet users spend approximately 80 percent of their time reading or looking at the information listed above the fold. However, several website owners prefer to use hero images on the website.

Hero images are full-screen images, which will cover your website’s above-the-fold area. Unfortunately, these images will not help you boost online conversions. Yes, they might make your website look nice, but they will push relevant content from the above-the-fold area, which is not good if you want to increase conversions.

Limit The Number Of Fields In Website Forms

Most of us have seen forms on websites with more than five or even 10 fields that request users to enter their phone number, address, and other details. Most website admins fail to realize the fact that website forms with a large number of fields might put website visitors off.

It might come as a surprise to several readers when they hear that Expedia was able to increase their revenues by 12 Million dollars by simply removing one field from the checkout form on their website. It is always best to limit the number of fields to anywhere between three to five.


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