Video SEO: 10 Steps To Optimize Videos For Search Query

Video SEO is the process of optimizing the video to increase its visibility in search engines. It is not as similar as regular SEO. In the past few years, video marketing is on the rise and most business owners hire a reputable video SEO agency in Dubai to get higher rankings on search engines through a video.

Today, the internet is nothing without videos. Video marketing is one of the most affordable ways to get viral within hours. With a decent budget, you can easily create effective videos and get more views following all the video optimization techniques.

If you’re the one – struggling to get more views on your videos, then this article is for you! Here, we will discuss the top 10 video optimization techniques to increase its reach and get more views. So, let’s get going with discussing what these techniques are:

1. Choose The Right Hosting Platform

There are many video hosting platforms out there, both free and paid. Each has its pros and cons, for example, no ads in the video player, but limited customizable options for embedding.

Before choosing the video platform, it is recommended to do proper research to identify how it can help your business.

If you are focusing on increasing brand awareness, then choosing YouTube and Vimeo can be a wise decision. However, these platforms can’t get enough traffic to your website but promise to enhance your brand awareness.

2. Create High-Quality Videos

Once you have chosen the right platform for your business, it’s time to put some time and effort into creating effective and informational content for your audience. Here, hiring the right video SEO agency in Dubai can be your best bet.

Your content should focus on a viewers-driven approach. It should serve a purpose whether it is inspirational, educational, or entertainment.

3. Find Keywords To Optimize Videos

Identifying the right keywords is the first step to optimizing videos. You need to find out what “terms” or “phrases” your target audience is using to find your content. It can help you optimize your videos for both organic and paid searches. Keywords can be both long-tail and short-tail. However, it is recommended to use long-tail keywords as it has high search volume and low competition.

Depending on what types of videos you create, you need to understand the balance between opportunity and demand. Don’t go overboard while searching for keywords.

4. Optimize The Metadata

Now comes the technical part – you need to put your targeted keywords in all the video aspects, including:

  • Author
  • Title
  • Description
  • Thumbnail
  • Tags

Remember, insert the keywords in such a way that it looks interesting and not clickbait, otherwise, your brand’s credibility may be compromised.

5. Create Eye-Catching Thumbnails

Thumbnails are the backbone of every video as it encourages users to click. Here are some video content optimization tips to create effective thumbnails to drive more traffic:

  • Use colors and elements to grab attention.
  • Use fonts that are easy to read.
  • Keep it simple and informative.
  • Maintain a consistent style.

If you’re out of ideas, consider hiring a video SEO agency in Dubai where professional graphic designers will help you out in creating eye-catching thumbnails for your videos.

6. Optimize Your Video URLs

Optimizing the video URLs is an essential step from an SEO perspective. URLs have long been established as some of the most essential building blocks of SEO, and it is wise to apply them to your video marketing campaign.

For example, www.yoursite.com/photo-frames.html is a better URL than www.yoursite.com/items12345.html

7. Promote Your Video

Finally, after investing so much time, money, and effort, you have successfully created a video. What’s next? The most exciting part, sharing it with the world!

Video SEO experts at the reputable SEO company in Dubai say that creating a video is not enough – you must find all the appropriate channels to market your video. For example, suppose if your targeted audience is more active on Instagram than Facebook. In that case, promoting your video on Instagram is a wise step.

It is crucial to promote the video on all social channels. The reason is that the more engagement your video gets, the higher the chances of getting it ranked on Google’s video tab.

8. Introduce Strong CTAs

As a business marketer, you probably know the importance of Call-to-actions in the content. If there is no accurate information about your business in your videos, you’re making a huge mistake.

Some examples of CTA are:

  • Get free trial
  • Sign up
  • Subscribe to our newsletter
  • Click here to purchase

Most viewers say that we have watched the video but don’t know how to contact the business. Therefore, you must add the CTA in your videos as it plays a crucial role in getting more leads and revenue.

9. Measure Your Performance Regularly

Understanding the performance of your video will give you a deeper insight into what’s working and what areas need improvement.

How much time did the average user spend on your video? How many of them used CTA? Which keywords are driving more traffic? The answer to these questions will help you improve your video marketing campaign for the future.

10. Add Transcripts

Transcripts allow users to understand your video in a better way. From an SEO perspective, it allows search engines to crawl the full file, thereby properly indexing it.

Transcripts are useful to scan and search the terms or phrases which are used in the video.

The Bottom Line

 According to research, video marketing will make up more than 82% of all consumer traffic by 2022. With that in mind, you must leverage the power of video marketing and follow the above-mentioned SEO tips to optimize videos.

Are you ready to kickstart your video marketing journey?

We are a leading SEO company in Dubai, where we help our clients to create effective videos to boost engagement and enhance brand awareness. We have a team of experienced professionals who will help you in making your video marketing campaign successful.

Fill the form below and our experts will reach out to you with a perfect video marketing plan!