Google’s search engine result page is evolving and has become more competitive than ever. Most business owners, especially startup owners in Dubai, often struggle to rank their websites on Google’s SERP. They implement the best SEO strategy and other practices but see no result.
So, what’s the solution? How to get better SEO results?
Keeping yourself updated about the new Google’s SERP features and other trends is essential. For each SERP feature, there is a unique scoring strategy.
For instance, if you are a local eatery, the most coveted feature is the Local Pack. Appearing within it can boost site and store traffic. It also means that you need to ensure that Google has all your information.
With that in mind, let’s discuss some of the best SERP feature trends to look for in 2022 and beyond. So, let’s begin:
1. Featured Snippets
First of all, the most popular trend in SEO strategy is Featured Snippets. These are the results that appear above all organic search results, also known as position zero ranking.
Featured Snippets are displayed in different formats based on the intent of the search query and the type of information to be featured. Those formats include:
- Paragraphs (FAQs, “Who is,” “What is”)
- Bulleted lists (rankings, “best of” lists)
- Numbered lists (DIY tasks, how-tos, recipes, etc.)
- Tables (prices, rates, data, etc.)
So, how to optimize your site for featured snippets?
For example, if you want to rank your website in a Bulleted Featured Snippet, you can turn your text into bullets and add the keyword in a subheading.
The same process follows for Tables, Numbered Lists, and other forms of Featured Snippets. To streamline the process, you can seek help from experts in a reputable SEO agency in Dubai.
2. Shopping Results
This feature is especially important for new eCommerce business owners. You will see these results appear for product searches. These appear as image cards and each card contains an image, a one-to-two word title, a price, and a star rating.
It is wise to know that it is a paid placement. You need to run the PPC campaign by creating your account on Google Ads campaign to appear in search results. However, if running paid ads is not an option, you can still rank above all the organic searches.
3. People Also Ask
People also ask are also known as Related Questions. They are the flipside of featured snippets. They are similar to Featured Snippets and contain the same type of information.
The questions can be expanded to provide the relevant information to the users, which is a Featured Snippet.
For example, if you have not optimized your site for featured snippets, optimizing for one could mean your site appears as an answer within the Related Questions feature. Doing so is challenging and time-consuming as well.
Video content will rule the digital marketing industry soon. In fact, most users often prefer video content over plain text content. If you haven’t included a video in your SEO strategy, then it’s high time.
Google will display a video result to a question query. The video is usually uploaded on YouTube. In some cases, Google will rank your video at a specific timestamp where the related question is answered.
However, the optimization process is simple. When you upload your videos on YouTube, ensure that the video — and your channel — have complete metadata. Also, you can seek help from professionals at the digital marketing agency Dubai.
5. Image Pack
Queries that specifically refer to photos or ones that strongly necessitate relevant imagery (such as storefronts or homes) often return an Image Pack.
So, how to optimize your content for Image Pack?
Use descriptive file names, alt tags, image captions, and associated copy to make your images search-friendly. The pages your images live on should also have relevant page titles, URLs, and unique metadata.
Getting higher rankings in Google SERPs is challenging, and it’s not going to get easier anytime soon. If your web page doesn’t earn a spot in SERPs, you are more likely to miss out on a lot of opportunities.
So, are you ready to get featured on the Google SERPs?
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