How To Optimize Your Website For Lead Generation
There is no denying that lead generation is critical when it comes to growing your business and boosting sales. This is why several businesses often seek the help of an experienced Lead Generation Agency to gain new customers. Most online marketers and business owners would probably know that one of the effective ways to generate new leads is through their business website.
Business websites were able to easily capture new leads during the early internet era. In fact, adding simple CTA ( call-to-action) phrases like click here to get in touch with us click here to get started was enough to generate leads. However, that’s not the case anymore, as generating leads will take a smart strategy and more time.
If you want to generate new leads consistently for your business, then you will need to seek the help of lead generation services. Such services will help you optimize your website for gaining leads efficiently and consistently. Here are a few tips that will help you to boost the lead generation performance of your business website.
Optimize Your Forms
Most businesses that are trying to generate leads would be surely using forms on their websites. However, several business owners are not aware of the fact that most internet users do not really like forms. This is mainly because forms on web pages often slow people down and filling out forms can be a pain for most people.
If your website visitors feel that way, then it will surely affect your conversion rate. Fortunately, there are several simple and effective ways through which you can make the forms in your website easier to complete for website visitors. Here are a few tips on how you can optimize the forms on your website for customers and visitors.
● Keep the forms short
● Add fewer fields on the forms
● Ensure that the forms on your website are mobile-friendly
It is best to test the forms on your own on multiple mobile devices, as it will help you to easily determine whether they are mobile-friendly and offers a seamless experience to users.
Use Landing Pages
It might surprise several readers when they read that several business websites do not have any landing pages. If your business website is not using a landing page, then you are missing out on a ton of quality leads. The good news is that you will be able to see a considerable jump in the number of leads by creating a couple of landing pages or more.
Landing pages greatly focus on the attention on the task at hand of visitors who are visiting your website. So, if you are able to guide your prospects to landing pages, then you are more likely to get a higher conversion rate. In short, including a landing page on your website will help you get more leads.
Another excellent strategy that will help you to get more leads is automating emails. When website visitors enter their email id in exchange for a deal or offer, then you will get their email address. You can set up the email system and automatically send Thank You messages to customers who have selected a deal or offer. This is commonly called a kickback email.
Did you know that sending such a simple mail is proven to boost the engagement rate between sales staff and the newly converted customers? A simple thank-you email will show customers that you care about potential customers since you have taken the time to personally address them.
Including a powerful CTA such as Subscribe And Get Updates, Check Us Out For Free, Try Us Out For Free, or Click Here To Get Started along with the kickback email is an excellent idea. That said, it is best to keep the email short and right to the point.
Offer Free Downloads To Customers
You should always encourage your website visitors to check out the news update or blog section of your business website. In such sections, you can provide exclusive downloads to whitepapers or e-books that offer relevant or useful information to customers.
This is an incredibly good lead generation strategy for information-driven and service companies that offers help and advice from industry experts. If you are able to offer visitors an opportunity to access your business or field expertise for free, then they won’t pass up such a chance.
In certain web pages or blog posts on your website, you should consider including download offers to solutions or information, which your customers or website visitors are after. Giving them information or solutions for free will surely encourage them to revisit your website and they may even be ready to pay in the future.