Why Does Your Business Need A Website Redesign Before SEO?

website redesign before SEO

If you own a business in Dubai, chances are you already have a website. But is it up to date? If you answered NO to this question, then it’s high time to redesign your website.

Redesigning a website is exciting and challenging at the same time. It gives a fresh new look to your website that appeals to your visitors. Also, it can help with your digital marketing efforts. On the other hand, you need to make sure your SEO, conversion rate optimization, and website security don’t get affected.

Most importantly, you need to make sure your website redesign strategy doesn’t hamper your SEO efforts. After all, your website is a place that brings in sales and leads. And if SEO gets affected, all your SEO efforts will go to waste.

With that said, this article will discuss why and how you can plan a strategy for website redesign before SEO to keep you on track.

How Is SEO Affected By A Website Redesign?

Before we dive into discussing the importance of website redesign, let’s discuss how it can affect your SEO efforts.

Well, a website redesign can affect your SEO in two ways: Traffic and Sales. When you overlook the importance of SEO in a website redesign, your website will lose all the traffic and sales, too. Thus, SEO and website redesign go hand in hand. Keeping SEO with your website redesign strategy will help you attract more traffic, enhancing conversion rate optimization.

However, creating an attractive and responsive website design isn’t enough. You won’t be able to get more traffic to your website without the right SEO practice. If it seems like a task, you can seek professional help from a reputable digital marketing agency Dubai. The experts will redesign your website effectively while keeping SEO in mind.

Now, let’s discuss why your business needs website redesign before SEO. So, let’s get started right away!

Top 3 Reasons Why Your Business Needs Website Redesign Before SEO


1. Maximize Your ROI

A website redesign with SEO can help you maximize your ROI. When you are spending a huge amount of money to redesign your website, it should generate higher returns. And that is only possible when you incorporate SEO into your website redesign process. When you optimize your web pages, improve your website loading speed, and infuse the right keywords in your web content, your website will rank higher in search engines, resulting in driving organic traffic.

For the ROI to be long-term from your SEO efforts, SEO should be in your digital marketing strategy in the future. However, if you are unfamiliar with the concepts of SEO and website redesigning, it is wise to hire top-notch SEO services UAE from the industry experts. They will optimize your website to make your business reach a wider audience and maximize profit.

2. Improve Information Flow

The core goal of a website is to provide users with the information they are looking for. One of the best ways to do it is by providing top-notch content. It will help them to close deals, resulting in improving your conversion rate optimization.

Today, users expect information to be provided to them at any given moment. And to provide this information on the go, business owners should have an informational flow. Unfortunately, most websites often fail to provide the right information to their users. Maybe, it can be due to the bad website design and layout.

However, with website redesign before SEO, you can enhance the overall structure of your layout and provide relevant information to your visitors in the best possible way. You can make your website smooth and easy for visitors to make them flow from one page to the other.

3. Preserve Your Current Search Engine Rankings

As said earlier, if you overlook the importance of SEO during your website redesign process, you will lose traffic, and that will lose sales and leads. SEO must be incorporated into your website design process and every digital marketing agency Dubai knows its importance.

Before you choose the right digital marketing and web development company in Dubai, get their view about website redesigning before SEO and how it will impact your rankings and website performance.

All your SEO efforts will go to waste if you don’t incorporate SEO in your website redesigning process.


The website redesign process starts with identifying the goals and planning the strategy accordingly. Once you are done with your planning, you can build a current and future sitemap. This will help you structure the website layout about what you should add and what should be removed.

We are a leading digital marketing agency Dubai where we offer top-notch web development and SEO services UAE. With years of work, we have helped business owners worldwide to achieve their desired business goals with our high-quality website redesigning services.

So, are you ready to give your website a makeover?

Fill out the inquiry form below and our team will reach out with the best website redesign before SEO plan.

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