In the past few years, the traditional video advertising methods have been replaced by the powerhouse of digital marketing. Today, digital video advertising has become an integral part of marketing strategy. Eventually, more and more business owners in Dubai are seeking help from industry professionals to create quality video content.
Nowadays, people are more likely to prefer video content over text content. They say that video content helps them to get a much better understanding of a product/service. However, most social media channels are now optimized to support video clips to increase consumer engagement. It comes as an opportunity for business owners to reap the benefits of digital video advertising by hiring the top social media marketing company in Dubai.
According to in video, By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. By looking at these stats, one can say that video advertising will dominate the digital marketing industry in the future.
With that in mind, let’s discuss some of the reasons which prove that digital video advertising is the next big thing in the digital world. So, let’s get going:
1. Video Advertising Boosts Engagement Rate
In the past few years, short or micro videos have become popular among millennials. These short videos can be as short as 10 seconds and as long as 30 seconds. It is the best way to grab the user’s attention and leave a big impression.
For example, recently, YouTube has launched a new feature called ‘YouTube Shorts’. It creates continuity for audiences who are new to your brand. Furthermore, while YouTube Shorts can act as a quick way to get more views, it can lead users to more detailed content and help connect them to your brand.
Know that internet users have become more impatient than ever. They are actively looking for quickly consumable information and entertainment that can be accessed across various devices.
For that reason, business owners see such platforms as an opportunity to create informational content to boost engagement rates. To effectively transmit the message via videos, it is wise to hire a digital marketing firm in the UAE.
2. Videos Can Help You Get Higher Rankings in Search Engines
Today, search engines like Google, Yahoo, and Bing prioritize video content rather than plain text. Like text, video content also includes keywords that directly connect with the business. Some of the metrics used to rate the video include:
- Longer viewer time shows the quality and user engagement.
- Interaction with the audience via comments.
- Total number of social shares
- The total number of subscribers.
- The total number of mentions.
- The overall percentage of “watch later” occurrences.
Interactive videos are popular for their viewer-friendly content. These videos provide options for users to view according to their preferences.
3. Videos Increase Sales
The primary aim of every type of marketing is to boost sales. Videos are more likely to build trust among the consumers, and slowly many brands are realizing this fact. Indeed, video marketing plays a crucial role in boosting engagement rates and driving more sales.
Most digital marketing professionals say if businesses can achieve the desired outcomes from videos, they should stop investing in other advertising methods.
Leveraging social media to run paid video ads promises to boost sales three times compared to other advertising methods. Still not convinced? Most consumers say that they made an online purchase after watching a video on social media. For that reason, every business owner must reap the benefits of video ads by hiring the best social media agency in Dubai.
4. Videos Are Shareable
One of the biggest draws about videos is that they are easy to share on social media platforms. According to the study, videos on social media are shared 12 times more than plain text.
When videos are shared within the circles, it creates an opportunity for the brand to make the video content popular, and in this regard, there will be a potential customer base.
5. Video Appeals to Mobile Users
Do you know, more than 90% of online users watch a video through their smartphone? From Q3 of 2013, mobile video views have grown more than 233 percent. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Also, Google tells us that smartphone users are more as compared to TV and desktop users.
The Bottom Line
Today, video advertising has become more popular and affordable. By spending a few pennies on social media video advertising, you can experience tremendous growth in your sales and engagement rate.
We are a leading social media marketing company in Dubai where we offer top-notch video marketing services to our clients globally. Our experts aim to boost their online presence and drive more sales.
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