Facebook Remarketing Strategies: Unlock The Key To Approaching Customers


Indeed, Facebook is one of the best social media platforms to market your products/services to customers based on their interests. Imagine people leaving your website without taking any action. You don’t want to let them go that easy, right? As a business owner in Dubai, you need to be more creative than ever to pitch these potential customers/leads.

For that reason, it is wise to run a Facebook remarketing campaign. Otherwise, you will miss out on a lot of opportunities. Research says that retargeted users are 70% more likely to convert compared to cold audiences.

Know that remarketing allows you to keep your brand fresh in customers’ minds by sending them targeted messages. Fortunately, most business owners hire a social media agency Dubai to streamline their Facebook remarketing process.

What Are Facebook Remarketing Ads?

Facebook remarketing ads allow you to re-engage with the customers who have engaged with your brand in the past. These ads targeted those users who have:

  • Shared their email
  • Followed your page
  • Interacted with a Facebook event
  • Watched some videos
  • Interacted with your app
  • Interacted with your Instagram page in some way.

You can create custom audiences for each of the above measures by finding “Audiences” on your business manager page. Create a custom audience and choose who you want to retarget. To do that, hiring a social media agency UAE can be your best bet. The experts will guide on how to create custom ads to target different audiences.

With that said, let’s discuss some of the best strategies for Facebook marketing to boost conversion rates.

Top 6 Facebook Remarketing Strategies To Try In 2022

1.   Reduce Cart Abandonment

Most people often add items into their cart and forget to make the final purchase. However, with Facebook remarketing, you can remind your audience that they have left an item in their cart and they can still purchase it.

Facebook offers specific “event codes” for on-site actions, so you can run specific ads to attract those who added an item to a shopping cart but never made the final payment.

2. Narrow Down and Categorise Your Audience

Your audience has different interests and preferences. Therefore, it is wise to cater to all the individual groups.

For example, you need to create ads for new audiences, visitors who put the item in the cart yet abandoned it, and customers who purchased items from you in the past. Hence, it is wise to categorise your audience to better understand them. Once you understand their behaviour, you will get a clear insight into how to communicate with them.

3. Match Your Content With Your Audience

Once you understand your audience, you will get better at creating relevant content for them. For example, new audiences want more attention-grabbing content to attract their interest. Try to show them something that they really want, but in an effective manner.

On the other hand, your regular customers might look for great deals and heavy discounts on your products. For example, those who added several items to their cart but didn’t make the payment will want to see more deals on similar items.

With remarketing ads, you can easily track what the users want. Similarly, it becomes easier for you to cater to their needs. Creating relevant content for your audience can be your best bet. To do that, it is wise to seek professional help from the social media agency Dubai.

4. Remarket to Specific Landing Page Visitors

When users visit your page or website, you get to know two things: first, they are interested in buying your products/services, and second, they are familiar with your brand.

Targeting this warm audience with a generic can cost you a lot and generate no results. Instead, create landing page-specific ads that are relevant to your audience.

For example, if a user lands on a page with vacation deals in Dubai, showing ads about vacations isn’t worth it. Instead, this user needs to be shown the best hotels and restaurant deals and places to visit in Dubai.

5. Avoid Being Reductant

While running a paid ad is great, it can sometimes annoy the users. Let’s say a user has already responded to your ad in any way. In that case, showing the same generic ad to that user will disappoint them.

Therefore, make sure to exclude people from your remarketing list who have once clicked on your remarketing ad.

6. Bid Less On Audience Who are Less Likely To Convert

Remember, spending money on those who are less interested in your products is a waste of time, money, and other resources. For that reason, always bid less on those who are less likely to convert.

Keeping it simple should be your motto. Plan your marketing strategy and set a budget accordingly so that it yields better results for less.

The Bottom Line

To sum it up, Facebook is a social media platform that every business can trust. And if leveraged properly, it can do wonders for your business.

Ready to boost your conversions through Facebook?

We are a leading social media agency Dubai where we help B2B and B2C business owners to re-engage with their potential customers to boost conversions.

Fill out the inquiry form below and our experts will reach out with a top-notch Facebook marketing strategy.

To sum it up, Facebook is a social media platform that every business can trust. And if leveraged properly, it can do wonders for your business.

Ready to boost your conversions through Facebook?

We are a leading social media agency Dubai where we help B2B and B2C business owners to re-engage with their potential customers to boost conversions.

Fill out the inquiry form below and our experts will reach out with a top-notch Facebook marketing strategy.

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