Enterprise SEO Site Structure: That Actually Drive Results

If you think all SEO is the same, then you’re mistaken. Let’s say a company in Dubai, UAE has more than 60,000 employees and operates in 80 countries and over 10 industries, their website will have thousands of web pages. This is no small business, and neither is Search Engine Optimization (SEO).

Implementing SEO strategies for thousands of web pages can be challenging. The more pages a website has, the harder the site is to manage and optimise. For that reason, it is wise to seek help from reputable SEO companies in the UAE where experienced professionals will easily handle and manage all the aspects of your website.

SEO is not easy, and it becomes more challenging to get organic traffic for multiple keywords and optimise the website regularly. So, how is SEO different from enterprise SEO?

What Is Enterprise SEO?

Enterprise SEO encompasses all the strategies used to improve the website rankings in search engines with millions of web pages.

For example, Nike has billions of pages to index and it targets more than 500,000 keywords. For such big companies, traditional SEO practises won’t work. They have to leverage the power of enterprise SEO to stay ahead of the competition and protect a brand’s existing search footprint against fluctuations in Google’s algorithm. Seeking help from leading SEO companies in UAE can help you retain the top position in Google SERPs.

So, how is it different from local SEO?

Local SEO strategies include proper reputation management and backlink building locally. It is perfect to improve local listings. On the other hand, enterprise SEO strategies include content expansion and focus on internal and external linking. You need to become a content-producing machine for a successful enterprise SEO.

With that said, this article will discuss some of the best strategies to get higher rankings in search engines and get organic traffic.

The Most Important Enterprise SEO Practices

1. Structure Your Website

First of all, you need to structure your website so that it becomes easier for Google to crawl it. Do you know how Google crawls the web? It starts with a known page, finds the links on it, and follows them to discover other pages.

Google does the same thing to your website. It initiates from one of your pages, finds internal links, and then discovers your other pages. This is why internal links are essential and this is why you must follow a logistic structure of internal linking. To do that, you can create a “silo” (also known as a hub). This allows crawlers to easily understand your website.

Most companies believe that this is a powerful concept to get organic traffic and build content hubs for their website.

2. Strategic Link Building

Creating informative and relevant content is great, but it is not enough to rank your website and get organic traffic. For that reason, it is necessary to implement a strategic link-building plan. More than 74% of marketers say that internal linking is an essential feature of Search Engine Optimization.

Link building falls under the technical SEO part and seeking help from SEO companies in UAE can be your wise decision.

3. Data-Driven SEO Strategy

Data-driven enterprise SEO means analyzing and collecting both qualitative and quantitative to create an SEO strategy. Rather than judging your SEO success on luck, it allows you to get a real sense of your SEO strategy with real-time data.

Data helps to reduce waste and make informed decisions. You should evaluate millions of data points for keyword research, target demographics, build links, execute campaigns, and create better content.

4. Create URL Guidelines

One of the SEO fixes which most marketers often overlook is to redirect web pages as cross teams created the same content and use similar URLs. For example, teams can create:

  • /about
  • /About
  • /ABOUT

Unfortunately, this is the worst way to frustrate and confuse the visitors. While creating URL guidelines, you must consider the following:

  • Capitalization
  • Hyphen or dash for spaces
  • Use of special characters.

5. Improve Site Speed

In 2010, Google announced that page speed is the most crucial ranking factor. When you have slow-loading pages, the visitor will get frustrated and move on to the other website, resulting in increasing the website’s bounce rate.

For that reason, it is essential to use PageSpeeds Insights to check your website loading speed. It is a free to use tool which gives you deep insight into what should be improved in your website.

Here are a few tips to improve the page speed:

  • Minify and combine files
  • Enable browser caching
  • Reduce image size
  • Use lazy loading

The Bottom Line

As enterprises have millions of web pages, it is crucial to embrace enterprise SEO over traditional SEO. Without it, you may face issues like indexing, legacy, and crawlability.

Do you want to get higher rankings and organic traffic to your website?

We are one of the best SEO companies in UAE where we help large enterprises in organizing and managing their websites. Our experienced teams are equipped with the modern tools and technologies to drive organic traffic to your website through enterprise SEO.

Fill out the inquiry form below and our experts will reach out to you with a master enterprise SEO plan.