Article Marketing: To Improve SEO And Drive More Traffic


If you’re looking for some effective ways to drive more traffic to your website, then article marketing or content marketing can be quite useful for you. 

Writing an article may sound easy– but it requires in-depth research about the topic. The primary aim of your content should be to help users find the solution to their problems. In fact, Google prefers to rank those websites which have relevant and informational content.

If you’re just starting, hiring the best content marketing agency in Dubai should be your wise decision.
In this article, we will discuss some of the best content optimization tips and how content marketing can help you improve SEO and drive more traffic.

What Is Article Marketing?

Article marketing is a part of content marketing that involves writing effective articles and blogs and promoting them on multiple sources. These articles can help you create backlinks, build authority, and improve search engine rankings.

Again, writing and publishing the article may sound easy, but a lot of hard work, management, and preparations take place at the backend of the content creation process to make it more appealing to the people.

It is also the traditional method embraced by business marketers to drive more traffic to their websites.

What Are The Primary Goals Of Content Marketing?

Article marketing focuses on getting more users to the website by publishing informational and relevant content. Also, the primary aim of content marketing is to enhance conversion rate and boost the sales of the products/services which a website offers.

Hence, it is crucial for business marketers to create effective content and plan the best content marketing strategy to enhance the website’s visibility on search engines.

Here are some of the benefits of writing effective article content:

  • Boost the website’s authority and trustworthiness.
  • Drive organic traffic from search engines.
  • Attracting high-quality backlinks to the website from other websites.
  • Improve conversion rates.
  • Allow websites to rank for multiple keywords.

It’s clear that relevant and informative article content does contribute to your SEO. However, if you aren’t familiar with the right content marketing tactics, creating user-friendly content can be tricky. That’s where you should consider using the expertise of the best content marketing agency.

7 Tips To Write An Effective Article Content To Boost Rankings
1. Use Long-Tail Keywords

Content optimization is not about putting as many keywords into the content. This is known as ‘keyword stuffing’ which is a part of black-hat SEO. It can affect your website’s ranking and can affect the user’s experience.

Instead of stuffing keywords in the content, you can focus on one or two long-tail keywords. Long-tail keywords are high-volume and low-competition keywords that can help you rank your website effectively.

Research states that users searching long-tail keywords are more likely to stick to your website and read the whole article. In short, long-tail keywords can help you convert your visitors into subscribers easily.

2. Use The Keywords Strategically

Once you’ve identified the right keywords for your blog post, it’s time to include them in your article.

There are four essential parts of an article where you must put the keywords:

  • Title tag
  • URL
  • Meta description
  • Headers and body.

While implementing content marketing strategies, make sure to write an effective copy, which can boost your click-through rates because it satisfies the readers’ intent.

Backlinks play a vital role in improving the website’s visibility in search engines. Backlinks show how trustworthy your website is. However, getting backlinks from other high-authority websites is great, but you must also link to and from your own blog posts.

Inbound links can show search engines the validity or relevancy of your content. If you’ve written a similar topic mentioned in your blog posts or web page, it’s a best practice to link to that page.

4. Never Overlook Mobile Users

One of the most essential content marketing practices is to make the content mobile-friendly. 8 out of 10 users access a website via their smartphones.

Today, most valuable queries are searched via smartphones and Google prefers to display the mobile-friendly results on the top.

By having a mobile-friendly website, you can allow your blog page to create only one URL, instead of two.

5. Optimize The Meta Description

A meta description is an additional text which appears in the search engines. This is one of the most essential on-page SEO best practices which help readers to know what your website is all about.

Meta descriptions play a crucial role in improving click-through rates because it gives users information whether or not your content is what exactly they’re looking for and helps them decide to click or not. Now, the maximum length of meta description is 300 characters.
Your meta description must include your targeted keywords for which you’re trying to rank your website. Here, getting a content marketing service from reputable content marketing agencies in UAE can help you write compelling meta descriptions to drive more traffic to your website and boost click-through rates.

6. Update Your Existing Content

Updating your existing content with fresh content is also a great content marketing practice. However, to get higher rankings, it’s crucial to create new article content, but updating the existing ones can do wonders for your website. It includes writing fresh article content and removing outdated ones.

Updating the existing content will help you rank faster on search engines, and surprisingly, it takes less time and fewer resources than creating new content.

5. Review Metrics Regularly

How will you identify which content marketing strategy is working best for you and which should be eliminated? Which content is performing well on search engines? How to find the relevant keywords?

Google’s free Search Console includes a Search Analytics Report section, where you can research the keywords that people are using to find your article content.


Your content marketing and article marketing strategy are a core path to online success. Writing and publishing content isn’t enough – you must optimize it and update it with fresh content regularly.

Interesting, right? Talk to an expert from the best Content marketing agency in Dubai, where we offer the best content marketing service and SEO services in Dubai to our clients globally.

Do you want to get more traffic through article marketing? Fill the inquiry form below and our experts will reach out to you with the perfect content marketing plan!


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