7 Things You Need To Know About PPC Advertising

ppc advertising agency

In the past few years, PPC marketing, or pay-per-click marketing has exploded all over the internet. Today, it is one of the valuable marketing tools available for business marketers in Dubai to skyrocket their business. The primary aim of PPC advertising is to give your website an instant boost in Google SERPs.

While running PPC ads, business marketers need to pay the amount to rank their website for certain keywords and phrases. To get the most out of your PPC campaign, seeking professional help from a leading PPC advertising agency in Dubai can be a better option.

While more than 45% of marketers worldwide leverage paid search advertising, it is a concept that most don’t fully understand. So, if you fall under the 55% category, then it is crucial to have a basic understanding of the marketing concept you are about to embrace.

If you are planning to bring PPC into your marketing strategy, make sure you know these crucial things.

1. Don’t Confuse SEO With PPC

SEO is a process to organically rank a website on Google or other search engines. Here, organically means you don’t have to pay a single penny to Google to rank your website. However, it is a time-consuming process. You can’t expect higher rankings overnight.

SEO has the potential to generate a good ROI, when done right. SEO is an ongoing process that can take months or even years to rank a website.

On the other hand, pay-per-click marketing is paid marketing. As the name suggests, you need to run your paid campaign and pay Google some amount when a user clicks on your website. If you want quick results, you should consider leveraging PPC advertising. To generate better outcomes, you can consult with PPC experts from a top-notch PPC advertising agency in Dubai.

2. PPC Gives You Control Over Your Budget

The best thing about pay-per-click advertising is that it gives you control over how much you want to spend. In PPC advertising, you are not paying for the impressions. Instead, you are paying when those impressions convert.

Also, you have complete control over your campaign. You can pause your campaign if it isn’t generating better outcomes.

3. You Can Experiment With Different PPC Channels

If you think PPC advertising is only about ranking websites on search engines, then you are wrong. Instagram and Facebook advertising is also considered paid search marketing.

So, the key here is to experiment with different PPC channels to reach a broader audience and generate more leads. Start with a few and see how it performs. Once you find the right PPC channel to run your campaign, move on to the next one.

Ideally, the more diverse your traffic sources, the better. But if you have a tight budget to spend on your marketing campaign, you can seek help from a PPC advertising agency in Dubai that can make the most of your budget.

4. PPC Marketing Can Generate Instant Results

Unlike SEO and content marketing, you don’t have to wait as long to achieve the desired results. Run a campaign and you will see an instant boost in your sales.

The best thing about PPC advertising is that it is trackable. You will know exactly how much you spend and how many leads your campaign has generated. Here, the experts at a leading digital marketing agency Dubai can help you monitor and track your PPC results.

5. Don’t Forget Mobile PPC

When running a paid campaign on any pay-per-click marketing channel, you can’t afford to miss out on optimizing it for mobile users. If you do so, you are leaving money on the table. More than 90% of users access a website via their smartphone. And this number is rapidly increasing.

So, if you have an ongoing campaign, make sure it is optimized for mobile users. Also, your landing pages should load properly on every device.

6. Leverage Remarketing

Remarketing is a powerful marketing tool that targets those who have visited your website before and left without taking any action. With remarketing, you can easily connect with those users by showing them relevant ads.

7. Conversion Is More Important Than CTR

If your campaign has reached a broader audience and people are clicking on it, it means that your campaign is a huge success, right?

Well, a high CTR is good, but there is no point in running a campaign if you are not able to generate quality leads from your campaign. After all, your primary goal is to generate leads, not impressions.

When running a pay-per-click advertising campaign, you should always aim for higher conversions. Remember, if your CTR is low, and your conversions are above average, your campaign is still successful.


Whether you are a startup or established business owner, PPC can help you get a competitive edge over your competitors.

We are a leading PPC advertising agency in Dubai, where we offer top-notch digital marketing services to our clients globally. With over years of working, we have helped our clients to boost sales and maximize their ROI with the right paid search marketing strategies.

No matter if you want to run paid ads on Google or to get the most out of your social media marketing efforts, we’ve got you covered!

So, are you ready to skyrocket your sales and maximize revenue?

Fill out the inquiry form below and our experts will reach out to you with the best pay-per-click marketing strategies!

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