If you found this article, you probably are looking for the best voice search optimization techniques to boost your website rankings.
It is a part of SEO, which is often overlooked by business marketers. As per the stats by Wordstream, the number of millennials who use voice-enabled digital assistants grew by 39.3% in 2019, and it is expected to grow more in the coming years. Additionally, 2 in 5 adults use voice search at least once per month.
As voice search is rapidly gaining traction, it is a must for business marketers to include voice search optimization in their SEO strategy to boost website rankings for voice search. You can hire a reputable SEO agency in Dubai, where experienced professionals will guide you through the entire process and give you voice search optimization tips to enhance your SEO.
That said, this article will discuss some of the powerful voice search optimization practices to optimize your website for the rise in voice searches.
6 Powerful SEO Strategies For Voice Search Optimization
1. Focus On Long-Tail Keywords
The process of optimizing your website for voice search begins with choosing the right keywords. Long-tail keywords are those which are of 3 words or more.
Like SEO, you should focus on long-tail keywords as these keywords can bring valuable traffic to your website. In voice search, users’ queries tend to be longer than typing keywords. Most users prefer to use a complete phrase or sentence in a voice search. For example, “how to make cake cream at home”, “where can I find the best deals on laptops”, etc.
So, focusing on long-tail keywords should be your first step. People who type “restaurant near me”, are more likely to voice search for “Where can I find the best restaurant”. These two searches have the same goal, but they are searched differently.
2. Optimize Your Content
Optimizing content doesn’t always mean adding targeted keywords or writing meta tags and descriptions. Google prefers to rank a website that provides the best answer to the user’s queries.
For voice search optimization, you can create an FAQ page, where you can put all the user’s questions with the best possible solution. This is what Google looks for in the featured snippet. Think about what type of questions can be asked by the users, and accordingly, put them on your FAQ page.
Suppose, you run an eCommerce store. In that case, you can expect the following questions to be asked by the users:
- What is the return/exchange policy?
- How do I cancel my order?
- Where can I track my order?
- What are the shipping costs?
By answering these questions, you can include all the relevant keywords that will help your website to appear on the search engines for voice search.
3. Optimize For Local Listings
Optimizing your local listings will help you reach the audience who conducts queries, such as “where can I buy the best laptop” or “which restaurant is closest to me”. To optimize your website for voice search optimization, you need to claim your Google My Business (GMB) profile.
When a user conducts a “near me” voice search on Google, it shows business information from the local SEO 3-pack. These are the top three listings that a user can view on a desktop.
Optimizing your business for local listings is essential. It includes all your business details, including contact details, address, your name, and email address.
4. Optimize Your Website For Mobile Users
Research states that more than 55% of page views come from smartphones. It means that every 5 out of 10 users conduct a voice search on their smartphone. Therefore, it is crucial for business marketers to make their website mobile-friendly to boost web traffic.
Voice search optimization is on the rise, and to make your website mobile-friendly, you need to:
- Properly design your website
- Add clear content
- Add bigger CTA buttons
- Use compressed images
5. Enhance Your Website’s Loading Speed
When a user visits your website via voice search and your page takes too long to load, then the user will move on to the other website, resulting in increasing your website’s bounce rate.
The average page loading time for a voice search is 4.4 seconds. This is almost 53% faster than the average page loading speed of all websites.
So, enhancing your page load speed will help your website get better rankings for voice search.
6. Use Structured Data
Leveraging structured data will help Google to better understand your content. Structured data is a code added to the HTML markup of the website through which you can have better control over how you want your website to be displayed on the search engines.
Using structured data for voice search optimization will help your website rank for voice searches on the search engines.
In the coming years, voice search is going to rule the internet. Smart marketers understand the importance of voice search optimization and already added it to their SEO strategy to boost web traffic.
We are the leading digital marketing agency Dubai offering SEO services to our clients globally. Our experienced professionals help business marketers to optimize their websites for voice search to get higher rankings.
If you want to accelerate your web traffic, fill the inquiry form below, and our experts will guide you through the entire process and give voice search optimization tips.