6 Powerful SEO Strategies for Voice Search Optimization


If you found this article, you probably are looking for the best voice search optimization techniques to boost your website rankings.

It is a part of SEO, which is often overlooked by business marketers. As per the stats by Wordstream, the number of millennials who use voice-enabled digital assistants grew by 39.3% in 2019, and it is expected to grow more in the coming years. Additionally, 2 in 5 adults use voice search at least once per month.

As voice search is rapidly gaining traction, it is a must for business marketers to include voice search optimization in their SEO strategy to boost website rankings for voice search. You can hire a reputable SEO agency in Dubai, where experienced professionals will guide you through the entire process and give you voice search optimization tips to enhance your SEO.

That said, this article will discuss some of the powerful voice search optimization practices to optimize your website for the rise in voice searches.

6 Powerful SEO Strategies For Voice Search Optimization

1. Focus On Long-Tail Keywords

The process of optimizing your website for voice search begins with choosing the right keywords. Long-tail keywords are those which are of 3 words or more.

Like SEO, you should focus on long-tail keywords as these keywords can bring valuable traffic to your website. In voice search, users’ queries tend to be longer than typing keywords. Most users prefer to use a complete phrase or sentence in a voice search. For example, “how to make cake cream at home”, “where can I find the best deals on laptops”, etc.

So, focusing on long-tail keywords should be your first step. People who type “restaurant near me”, are more likely to voice search for “Where can I find the best restaurant”. These two searches have the same goal, but they are searched differently.

2. Optimize Your Content

Optimizing content doesn’t always mean adding targeted keywords or writing meta tags and descriptions. Google prefers to rank a website that provides the best answer to the user’s queries.

For voice search optimization, you can create an FAQ page, where you can put all the user’s questions with the best possible solution. This is what Google looks for in the featured snippet. Think about what type of questions can be asked by the users, and accordingly, put them on your FAQ page.

Suppose, you run an eCommerce store. In that case, you can expect the following questions to be asked by the users:

  • What is the return/exchange policy?
  • How do I cancel my order?
  • Where can I track my order?
  • What are the shipping costs?

By answering these questions, you can include all the relevant keywords that will help your website to appear on the search engines for voice search.

3. Optimize For Local Listings

Optimizing your local listings will help you reach the audience who conducts queries, such as “where can I buy the best laptop” or “which restaurant is closest to me”. To optimize your website for voice search optimization, you need to claim your Google My Business (GMB) profile.

When a user conducts a “near me” voice search on Google, it shows business information from the local SEO 3-pack. These are the top three listings that a user can view on a desktop.

Optimizing your business for local listings is essential. It includes all your business details, including contact details, address, your name, and email address.

4. Optimize Your Website For Mobile Users

Research states that more than 55% of page views come from smartphones. It means that every 5 out of 10 users conduct a voice search on their smartphone. Therefore, it is crucial for business marketers to make their website mobile-friendly to boost web traffic.
Voice search optimization is on the rise, and to make your website mobile-friendly, you need to:

  • Properly design your website
  • Add clear content
  • Add bigger CTA buttons
  • Use compressed images

5. Enhance Your Website’s Loading Speed

When a user visits your website via voice search and your page takes too long to load, then the user will move on to the other website, resulting in increasing your website’s bounce rate.

The average page loading time for a voice search is 4.4 seconds. This is almost 53% faster than the average page loading speed of all websites.

So, enhancing your page load speed will help your website get better rankings for voice search.

6. Use Structured Data

Leveraging structured data will help Google to better understand your content. Structured data is a code added to the HTML markup of the website through which you can have better control over how you want your website to be displayed on the search engines.
Using structured data for voice search optimization will help your website rank for voice searches on the search engines.


In the coming years, voice search is going to rule the internet. Smart marketers understand the importance of voice search optimization and already added it to their SEO strategy to boost web traffic.

We are the leading digital marketing agency Dubai offering SEO services to our clients globally. Our experienced professionals help business marketers to optimize their websites for voice search to get higher rankings.

If you want to accelerate your web traffic, fill the inquiry form below, and our experts will guide you through the entire process and give voice search optimization tips.

mobile optimization of the website

The Importance of Mobile Optimization for Your Website

Mobile optimization refers to optimizing your website for mobile and other devices. The prevalence of smartphones and tablets as internet browsing devices has been increasing in modern times, with a growing number of individuals opting for these gadgets. As such, businesses in Dubai need to have a mobile-friendly website to stay competitive and achieve their desired business goals. Here are a few reasons why mobile optimization is crucial for your website. 1. Better User Experience One of the most important reasons to optimize your website for mobile devices is to provide users with a better experience. When users visit your

Continue Reading
ppc advertising agency dubai

Keyword Research For PPC Advertising: Best Practices

If you’re looking to run a successful Pay-per-click (PPC) campaign for your business in Dubai, keyword research is a critical component. Most business owners often make the mistake of targeting the wrong keywords for their PPC campaign. Know that targeting the wrong keywords won’t help you to reach the right audience and achieve your desired business goals. Thus, researching and targeting the right keywords for your campaign is crucial. An effective keyword strategy will act as the water your campaign needs to survive, grow and generate expected results. Targeting the right people will give your campaign better exposure and get your ads

Continue Reading
digital marketing agency dubai

Best Practices for Creating High-Converting Landing Pages

Creating a high-converting landing page is crucial for the success of your business in Dubai. It is the first point of interaction between your website and the customer, and it is vital to make a positive impression. A high-converting landing page can help increase your conversion rates, drive more sales, and improve your overall online marketing efforts. In this article, we will explore some best practices for creating high-converting landing pages that will help you achieve these results. 1. Define a clear goal The first step in creating a high-converting landing page is to define a clear goal. What do

Continue Reading
On-page SEO agency Dubai

On-Page Optimization Techniques For Better SEO Results

You have a keyword in mind for which you want to rank your website higher on Google. Now how will you optimize your website to make it climb the ladder of the search engines? This is where on-page SEO comes into play. On-page SEO optimization refers to the tactics and strategies used to improve the ranking of a website or a specific web page in search engine results. This type of optimization involves making changes to the content, structure, and HTML code of a website to make it more attractive to search engines like Google, Bing, and Yahoo. In this article, we

Continue Reading
content marketing strategies

Content Marketing Tips: 5 Things To Consider Before Publishing The Content

In the past few years, the content marketing game has changed a lot. The introduction of new search engine algorithms has forced business owners in Dubai to focus on the overall quality of their content. Creating SEO content isn’t only about infusing keywords. For example, if we talk about posting blogs, it’s important to create something unique and valuable for the audience. Also, you need to consider the adjustment and placement of the keywords in your content. You should add keywords in your content in a way that it doesn’t look spammy. Today, creating content has become much easier than before, thanks

Continue Reading
digital marketing agency dubai

Here’s How To Save Your Website From Google Penalties

If you’re in the digital marketing industry and own a business in Dubai, you know how frustrating it can be when Google penalizes your website. From small websites to reputed ones, any website can be penalized. Know that when your website is penalized, you’ll no longer be visible on the search engines, resulting in reducing your website’s traffic. Unfortunately, recovering your website from Google can be costly and hard to recover. But why does Google give penalties to websites? The primary reason for the Google penalties is the duplicate content on your website. If your website has copied or duplicated

Continue Reading
Local SEO and google my business

How To Rank Higher On Google Maps?

Are you looking to attract more foot traffic to your local store in Dubai? If yes, then you should work on improving your local SEO. Local SEO can be challenging, especially if you’re new to the digital marketing world. From finding the right keywords and creating content to getting backlinks from reputed sources, the process can get a bit overwhelming. However, there’s a part of local SEO that can be a bit easy to tackle – Google Maps. Yes, we said it is easy, but know that there’s neck-to-neck competition on this platform. More than millions and billions of companies worldwide

Continue Reading
seo for hospitals

SEO For Hospitals: Why Is It Important?

You own a hospital in Dubai. You have created an effective website and loaded it with plenty of useful information. But does your website show up on the search engine? If not, then it’s time to embrace SEO for hospitals to attract users to your website. Today, most people prefer to search for information on the internet for medical purposes. According to research, around 58% of users look for medical advice on the internet via their smartphone. So, when you rank higher on search engines, you can gain a competitive edge over your competitors and stand out to potential patients. SEO for

Continue Reading
youtube advertising agency dubai

Importance Of YouTube Advertising For Business Growth

As a business owner in Dubai, you should not limit your marketing strategies to SEO and social media. You should think of creative ways to showcase your products/services to your potential customers. This is where YouTube advertising kicks in. Ever since its launch in 2005, YouTube has dominated the video-streaming industry and it will continue to do so in the future. It has millions of monthly users who watch videos billions of times. This comes as an opportunity for you to expose yourself to such a large audience. According to research, around 62% of business owners worldwide leverage YouTube advertising for their business. If you’re

Continue Reading
digital marketing for restaurants

Impact of Digital Marketing on the Restaurant Industry

Serving delicious cuisines and providing the best customer service isn’t enough to attract foot traffic to your restaurant in Dubai. Due to the neck-to-neck competition in the restaurant industry, you need to market your restaurant in a way that attracts visitors and stands apart from the crowd. This is where digital marketing for restaurants comes into play. Gone are the days when people used to rely on word-of-mouth. Today, we live in a digital world, and leveraging the power of digital marketing can take your business to a whole new level. The same applies to your restaurant business. Digital marketing

Continue Reading