As the world is shifting towards online shopping, eCommerce SEO has become the top priority for eCommerce store owners.
If you run an online store, you must put effort into making your website visible to your potential audience. For that reason, you must reap the benefits of the best SEO service in Dubai where experts will help you accelerate your sales and generate more revenue.
Search Engine Optimization (SEO) is the best way to rank organically on the search engines . If you’re new to SEO for eCommerce and struggling to rank your online store, then you’ve arrived at the right place. In this article, we will discuss the best ways to rank your eCommerce store and how availing of the best technical SEO service in the UAE can help you accelerate your sales.
So, let’s get going:
1. Keyword Research
Keyword research plays a crucial role in technical SEO for any website. It is the process of identifying the “words” or “phrases” which your targeted audience uses to find the information about products/services. Typically, short tail keywords are of high competition and it is challenging to rank the website. It is recommended to target long-tail keywords as it has high volume and low competition.
In SEO for eCommerce, there are two pages which you should optimize: Category Page and Product Page. So, while choosing the keyword, consider the one which has high search volume and low competition, relevance to your product, and commercial intent.
2. Improve Site Load Time
Your website speed matters, after all, it enhances the user’s online shopping experience. On the contrary, if your website is slow and takes time to load, then users will move on to the other website, resulting in increasing your website’s bounce rate. Research says that the slow page speed can lead to lost sales for businesses causing more than $2.6 million in revenue loss.
You can use a tool like Google Page Speed insight to measure your page load speed. It will give you a deeper insight into your website’s load time and suggestions to improve page speed.
3. Use Structured Data
For technical eCommerce SEO, you must prioritise adding structured data to your website. It allows you to improve your product listings to get higher rankings in search engines. This data provides search engines with information about a page’s content.
In your eCommerce website, you can add information like:
- Product name
This information can help indicate that your pages are product pages, resulting in getting higher rankings in search engines. Here, you can seek expert guidance or hire the best SEO service in UAE.
4. Have A Clean URL Structure
A clean URL structure is a URL with a local navigation path that doesn’t contain any numbers or letters. You want to have a clear navigation path that shows where users are on your site, so users and search engines know where they are on the site.
Here is the example of a clear URL structure that helps users easily navigate themselves on your website:
Also, optimize your URL with targeted keywords which will get you better rankings in SERPs.
5. Have A Secure Site
The most essential component of a website is its security. When users purchase an item from your website, they add their sensitive information, such as bank details, card details, passwords, etc., you need to make them feel safe when they are submitting such information.
Your best bet can be to get a Secure Sockets Layer (SSL) certificate to secure your website and build trust among the users. It will ensure users that your website is safe and secure to use and add sensitive information.
6. Use XML Sitemap And Robots.txt File
An XML sitemap allows search engines to navigate your website. It helps search engines to crawl and index your web pages to rank in relevant search results.
On the other hand, the robots.txt file indicates which pages you don’t want the search engine to crawl and index.
These two components are crucial components for technical SEO for eCommerce. If you want to rank in SERPs, Google needs to discover, crawl, and index your pages.
The Bottom Line
Organic growth is never easy, but that doesn’t mean it’s impossible. Your efforts will pay off when you consistently follow the right SEO best practises for eCommerce sites.
Ready to accelerate your eCommerce growth? We can help you with that! We are the best SEO agency in Dubai where we offer top-notch SEO service in UAE to our clients globally. We have a team of experienced professionals who can help with your site’s technical SEO.
Fill the form below and our experts will get back to you with the best strategies to rank your eCommerce website organically.