If you have just started your online business in Dubai, how will you be able to attract customers? If you have a shoestring budget, you may prefer to invest in SEO (search engine optimization). Or you will run paid ads on Google or social media platforms to get instant results. But are you missing out on something? Well, YES!
While investing in SEO and paid marketing is great, one of the most valuable services which every business must invest in is Online Reputation Management (ORM). It is an essential part of digital marketing which has the potential to take a business to a whole new level.
When it comes to digital marketing, ORM is often overlooked by business owners. They are more likely to use other digital marketing platforms like SEO, PPC, social media marketing, email marketing, and more. Know that ORM is one of the most powerful digital marketing tools which can help you stand out from the crowd and enhance your brand’s image.
What Is Online Reputation Management? Why Is It Important For Businesses?
Today, more and more businesses are investing in web development and social media marketing to attract users and boost engagement. But this is not something that will help you enhance your brand image in the industry.
By leveraging the right online reputation management strategies, you will know what people think about your brand, whether positive or negative. If your brand is getting tons of negative reviews, then you must work on making the improvements required. That’s the power of online reputation management.
However, managing your business’s reputation online is not an easy task. Your brand is in the customer’s hands. One negative review about your brand can hurt your business’s reputation in several ways. No matter the size of your business, customers do have a voice and they can raise it when they are not satisfied with your products/services.
If you want to enhance your brand’s image online, consulting with a leading ORM agency Dubai like us can be your best bet. The experts can help you enhance your business’s image online and make people trust your brand.
Importance Of Online Reviews For A Business
According to research, more than 22% of customers prefer to shop for products from a brand with a good reputation online. Online reviews are essential for both customers and the business. For customers, it helps them to build trust in a brand. For businesses, it helps to establish stronger relationships with their customers.
Here are some of how online reviews can help businesses:
1. Expand Reach
Online reviews can help businesses to expand their online presence beyond social media and websites. It can help your potential customers to know about your brand on platforms like Google, Angi, Yelp, and more. It also allows businesses to interact with their audiences and respond to their queries if any.
2. Influence Buying Decision
One of the biggest benefits of online reviews is that they can help influence the purchase decision of customers. When the users will see that your products have positive reviews, they are more likely to trust you and make the purchase. According to research, products with reviews sell 270% more than products with no reviews.
3. Improve the Brand’s Online Visibility
Online reviews can help in your SEO efforts. You can ask any SEO agency Dubai about the benefits of online reviews for SEO. It will help you improve local search rankings, attracting more foot traffic to your store.
Google also prefers to rank a website with more reviews. However, don’t try to put fake reviews on your website. Instead, deliver the best services to your customers and earn feature-positive reviews from them.
Impact Of Negative Reviews On Businesses
So now you have a glimpse of the importance of online reviews, let’s understand how negative reviews can hurt your business:
1. Loss Of Revenue
Negative reviews can hinder your business growth, resulting in a loss of revenue. According to Forbes, more than 94% of users avoid purchasing items from a brand with bad reviews.
2. Affects Search Engine Rankings
Bad reviews can affect the way your business ranks on search engines like Google. Know that Google prefers to rank a website that is trustworthy and has positive reviews.
3. Decrease Profitability
Another disadvantage of negative reviews is that they can decrease your profitability by driving away potential customers.
Tips To Manage Your Online Reputation Management Strategy In 2023
1. Determine Your Current Status
You may have created your GMB (Google My Business) listing. Well, that’s great. But, make sure to keep a check on your current status on them. Knowing your current reputation can help you make the necessary changes and give you a healthy start.
If you have bad reviews, then you have to do a lot of work on converting them into positive ones. You can do this by making improvements in your business operations. However, if you have good reviews, look for ways to optimize them and maintain those reviews. You can consult with a leading ORM agency Dubai to know how to maintain positive reviews online.
2. Be Professional In Your Reviews
If you come across any negative review on a website, instead of making excuses and blaming them, write a professional answer so that it won’t make your image worse in the industry. The way you respond says a lot about your brand. Customers will come and go, but your answer and image will stay forever in the customer’s mind. So, make sure to handle things politely.
3. Capitalize On Your Positive Perception
Use your positive reviews as a testimonial. Never hesitate to ask your customers about posting positive reviews on your site. Tell them to share their experience with others. This will help new customers to gain trust in your brand and make a purchase.
Investing in online reputation management can take a business to the next level. By investing in ORM, you can enhance your brand’s image, build trust and loyalty, and improve customer satisfaction.
We are a leading digital marketing agency Dubai where we offer top-notch ORM management services to our clients globally. If you are looking to skyrocket your business’s image in the industry, you can get in touch with us by filling up the form below.