Are you looking to attract more foot traffic to your local store in Dubai? If yes, then you should work on improving your local SEO.
Local SEO can be challenging, especially if you’re new to the digital marketing world. From finding the right keywords and creating content to getting backlinks from reputed sources, the process can get a bit overwhelming. However, there’s a part of local SEO that can be a bit easy to tackle – Google Maps.
Yes, we said it is easy, but know that there’s neck-to-neck competition on this platform. More than millions and billions of companies worldwide have listed on Google Maps. So, getting higher rankings on Google maps can be challenging.
But the good news is that most of these companies are not working to rank higher on the platform. Thus, it is an opportunity for you to outrank them and flash higher on Google maps.
In this article, we’ll discuss some of the best tips to rank higher on Google Maps and gain a competitive edge over your competitors. So, let’s get started:
Tips To Rank Higher On Google Map
1. Create Your Google My Business Profile
To start with your local SEO, it’s important to create your Google business profile. It will help you create your Google My Business listing (GMB).
Not sure about whether your business has a GMB profile? Don’t worry! Simply, go to Google Maps and search for your business. If your profile is not there, you can find the “add a missing place” option and provide all the details of your business including location, name, contact number, email address, product/services, etc.
Know that anyone can add missing places to Google maps. And there are chances that you may find the listing on the Google map of your company’s name. In that case, you don’t have to worry at all. You can claim your listing and add missing details.
2. Upload Photos Of Your Products/Services
Google prefers to rank businesses higher in Google maps which uploads photos of their products and services.
Consumers love visual content, and they’re interested in knowing what types of products and services you offer to them. Also, Google shows images in Google search results, all thanks to AI and photo recognition technologies.
So, adding high-quality pictures to your Google business profile will reward you with a lot of benefits. To upload photos on your profile, go to the “Photos” tab on the dashboard and click on the blue circle with a plus sign.
3. Build Relevant Backlinks
If you’re in the SEO industry for a long time, you might be already aware of the benefits of creating high-quality backlinks. Backlinks are one of the most crucial local search ranking factors. The more quality backlinks your website has, the better.
However, most business marketers often make the mistake of buying poor-quality backlinks from an untrusted source. As a result, it affects the overall performance of the website and the rankings in search engines. Instead of buying backlinks, aim to acquire links organically. For example, you can outreach bloggers in your business niche, establish relationships with them and get a backlink.
Since getting quality backlinks is a daunting task, you can streamline it by seeking professional help from some of the best digital marketing firms Dubai like us.
4. Optimize Your Website
One of the best ways to improve your local SEO and rank higher on Google Maps is to optimize your website.
You need to make sure that your website works well across all devices. According to research, more than 60% of users prefer to access a website via their smartphones. If your website is not responsive, you’re missing out on a lot of opportunities. However, if you’ve no idea about how to make a website responsive, you can consult a digital marketing agency Dubai like us to get the job done.
Besides making your website responsive, you need to add local keywords throughout your website content. Local keywords will allow Google to see your relevance to a certain location.
Also, don’t forget to add Google maps to your website to make it easier for users to reach out to your business.
5. Get More Reviews
Reviews play a crucial role in improving your rankings on search engines and Google Maps. To improve your rankings, make sure to ask your clients/customers to leave a positive review of your product/services. Also, you can run a campaign on social media, offer discounts, and encourage users to leave positive feedback and rate your business.
Know that reviews also have some ranking factors like:
- Review score
- Review quantity
- Keywords in reviews.
With that in mind, make sure your business has more positive reviews and they should contain some local keywords.
Conclusion
Local SEO should be a part of your digital marketing strategy. It will help you rank higher organically on Google Maps and gain a competitive edge over your competitors.
Besides the tips mentioned above, you should also add schema markup to your website, try Google Maps ads, and track your Google Maps rank regularly.
We are a reputable SEO agency Dubai where we help small and medium-sized business owners improve their rankings on the search engine and Google map. We have a team of experienced professionals who will take care of all the aspects of your local SEO while you focus on other things which hold greater significance.
Simply, fill out the form below and we’ll reach out with the best local SEO strategies for your business.
