Traditional advertising and word-of-mouth can be a great way to attract local customers to your business in Dubai. But as we live in the digital world, you need to make sure that your business is visible online. This is where local SEO services come into play.
If your business doesn’t rank in local search results, then you are missing out on a lot of valuable opportunities. In simple words, local SEO can help your business to grow and stay relevant.
If you are new to the world of digital marketing and SEO, there might be a lot of questions spinning in your head related to local SEO. This article will discuss what exactly a local SEO is and how you can use it to improve your local rankings. So, let’s get started:
What Is Local SEO?
Local SEO focuses on ranking a website in localized Google searches. It could be searches related to local concerts in the city or the best car repair services nearby.
Local SEO is more specific and targets certain locations as compared to general Google searches. One of the best practices to make your business rank in local Google searches is to create your GMB (Google My Business) profile. Google business profile listing can help customers find your business online and call you with one tap to get relevant information.
Some of the benefits of optimizing your website for local SEO include:
- Boost online visibility
- Attract more foot traffic to your store
- Target specific audiences which increase your chances of conversions
- Build trust among customers and boost credibility.
Practicing the right local SEO strategies can reward your business with tons of benefits. Make sure to hire the best local SEO services from a leading SEO agency in Dubai.
Local SEO Strategies To Boost Your Website’s Local Rankings
So now that you have an idea of what local SEO is, let’s discuss some of its best practices to make your business rank locally. So, let’s dive in:
1. Claim And Optimize Your GMB Listing
Claiming your Google business profile listing is one of the most critical aspects of local SEO. According to Moz, it is one of the top factors which Google considers to rank your business in organic local search. You can go to the Google My Business website to create or claim your GMB listing.
When creating your GMB listing, you will be asked for the following details:
- Your full business name
- Your business address
- Your location on the map
- Your business category
- Your contact details and website.
Once your listing is live, you need to verify it via phone call or postcard. Also, make sure to add your business photos, working hours, additional contact numbers, and additional categories relevant to your business.
2. Make Your Website Mobile-Friendly
Today, more than 90% of users access a website via their smartphone. Also, more than 82% of users conduct “near me” searches on their mobile devices. These numbers indicate that the mobile-users are increasing with each passing day and you need to make your website mobile-friendly.
Thus, make sure to optimize your website for mobile to make it easier for visitors to navigate through. Don’t forget to add call-to-actions (CTAs) on your website and GMB listing. This could create a huge impact as more than 60% of users have contacted a business directly from search results. You can consult a digital marketing agency in Dubai to make your website responsive, attractive, and mobile-friendly.
3. Welcome Customer Reviews
According to Moz, customer reviews can work wonders for your local rankings in search engines. Welcoming customer reviews can take your business to a whole new level and enhance your business’ reputation. So, you need to work towards gathering customer reviews as much as possible.
4. Focus On Local Link Building
While creating backlinks is great, make sure to focus on local link building to increase your visibility on local searches. However, make sure the website pointing towards your website is relevant to your target location. It means focusing on creating backlinks in your specific target region.
The best way to create local backlinks is to get them from scholarships, guest posts, and partnerships. For example, several college websites are linking back to several local establishments from the “Attractions” page. You can streamline the process by hiring local SEO services from a leading SEO agency in Dubai.
5. Implement The Right Content Marketing Strategies
Another best way to dominate local searches is to invest in effective content marketing strategies. By creating keyword-optimized content, you can improve your chance of getting ranked higher in search engines.
6. Create Local Content
Google is getting smarter with each passing day. It means that content creators can create content for their targeted audience instead of search engines. Since writing on a general topic can bring more traffic, sometimes it’s important to stick to your business niche and create local content.
For example, you own a pest control company in Dubai. You can share valuable resources on how you have helped residents to make their homes pest-free within your city.
7. Add Location Pages To Your Site
If you have multiple stores at different locations, make sure to add all the locations on your website. Provide all the crucial information like name, address, phone numbers, store hours, promotions, and testimonials from happy customers.
If you are successful in ranking your business website locally, you can drive organic traffic to your website, enhance your brand reputation, and build trust among the customers. When done right, local SEO can take your brick-and-mortar store to the next level.
We are a leading digital marketing agency in Dubai where we offer top-notch SEO and local SEO services to our clients globally. With years of experience, we have helped hundreds of business owners to organically rank on search engines.
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