As Google keeps rolling out the new Search Engine Optimization (SEO) algorithms, one thing that has stayed to optimize the websites for search: keyword research. It is a crucial part of the SEO process as it gives you a deeper insight into what “terms” or “phrases” your audience is searching to find the products/services.
For example, if you have a startup in Dubai, when you search for the keywords your audience is searching for, your pages will start ranking for those search terms and can boost your local SEO traffic.
However, if you are new in the SEO industry and don’t know where to start, then you’ve arrived at the right place! Here, we will discuss why keyword research is important for your business and five unique keyword sources to boost your website traffic and ranking. So, let’s begin.
What Is Keyword Research And How It Helps Businesses?
Keyword research is the process of finding and analyzing search terms that people search for a specific purpose, often for search engine optimization (SEO). It can find queries to target, the popularity of these queries, their ranking difficulty, and more.
The outcome of the keyword research process is a list of keywords that can:
- Bring organic traffic to your site
- Rank your website of Google SERPs
- Increase conversion rates.
The insight you get with the list of keywords can help improve your overall digital marketing strategy. Therefore, if you are new to SEO, it is wise to seek professional help from a leading SEO company Dubai, where experts can help you streamline the process of keyword research in SEO.
With that said, let’s discuss some of the best keyword research tips that can help your website to get visible in the Google SERPs. So, let’s get going:
5 Keyword Research Tips To Boost Site Ranking
1. Find Keywords Your Competitors Are Ranking
While doing keyword research, it is crucial to keep an eye on your competitors. It is the best practice to understand which keywords they are ranking for and the amount of traffic they earn from SERPs.
SEMRush is one of the best tools you can use for keyword analysis. Simply, go to SEMRush, select ORGANIC RESEARCH from DOMAIN ANALYTICS, and type in a competitor’s URL.
You will get a list of keywords your competitors are ranking. Also, you can go to advanced search to get deeper insights into the search volume, brand-related keywords, and a full list of keywords.
You can find keywords that you might have not thought of before and use them to improve your keyword list. To streamline the keyword research process, you can seek help from a reputable digital marketing agency in Dubai.
2. Unearth Terms With Autocomplete
You might have noticed that when you start typing your keywords on Google, it automatically shows some other keywords you should search for.
For example, if you are typing “SEO”, it will show other keywords which your audience searches for, such as “SEO company Dubai”, “SEO tips for the website”, “SEO for beginners”, etc. This process is known as Google’s autofill. It shows these suggestions because those are all related queries of interest to many searchers. Google’s autofill feature can do wonders for your digital marketing strategy.
3. Research Related Search Terms
A keyword analysis is not only about finding the search terms on tools for keyword research.
If you’re struggling to think of more keywords people might be searching about a topic, it is wise to consider related search terms at the bottom of the page.
When you type in your phrase and scroll to the bottom of Google’s results, you will notice some other keywords related to your search. These keywords can give you keyword ideas to include in your website content.
4. Keep Checking Trending Keywords
Did you know, more than 30% of the queries entered into Google every month are new?
These are the keywords that your competitors aren’t aware of. Therefore, take this as an opportunity to find trending keywords and include them in your title, meta tag, meta descriptions, etc. to get higher rankings.
You can use Google Trends for keyword research to find trending search terms and phrases. Simply, go to Google Trends and enter your keywords. You can filter the results by location (if you are targeting specific areas), by categories, and by Google search channel. Then, look for the related queries section and go down to get more details for a specific query.
5. Dig Into Competitor Metadata
Lastly, this is one of the best keyword research hacks.
It’s particularly effective when analysing smaller websites, but it can be used for large websites. Also, the process is hassle-free. Check out your competitors’ sites and ask yourself what keywords your competitors use in their titles.
By Digging into competitor metadata, you will get a clear insight into long-tail keywords to use to boost the site’s ranking.
Keyword research is an ongoing process, and when done correctly, it can do wonders for any organisation.
So, are you ready to boost your website ranking?
We are a leading digital marketing agency in Dubai where we offer top-notch SEO and digital marketing services to our clients globally. Our keyword research services are the foundation of every successful SEO campaign. Our team will find keywords related to your business to give you a competitive edge.
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