Five Unique Keyword Sources To Boost Your Site Ranking

nvdigitalmarketing

Contents

As Google keeps rolling out the new Search Engine Optimization (SEO) algorithms, one thing that has stayed to optimize the websites for search: keyword research. It is a crucial part of the SEO process as it gives you a deeper insight into what “terms” or “phrases” your audience is searching to find the products/services.

For example, if you have a startup in Dubai, when you search for the keywords your audience is searching for, your pages will start ranking for those search terms and can boost your local SEO traffic.

However, if you are new in the SEO industry and don’t know where to start, then you’ve arrived at the right place! Here, we will discuss why keyword research is important for your business and five unique keyword sources to boost your website traffic and ranking. So, let’s begin.

What Is Keyword Research And How It Helps Businesses?

Keyword research is the process of finding and analyzing search terms that people search for a specific purpose, often for search engine optimization (SEO). It can find queries to target, the popularity of these queries, their ranking difficulty, and more.

The outcome of the keyword research process is a list of keywords that can:

  • Bring organic traffic to your site
  • Rank your website of Google SERPs
  • Increase conversion rates.

The insight you get with the list of keywords can help improve your overall digital marketing strategy. Therefore, if you are new to SEO, it is wise to seek professional help from a leading SEO company Dubai, where experts can help you streamline the process of keyword research in SEO.

With that said, let’s discuss some of the best keyword research tips that can help your website to get visible in the Google SERPs. So, let’s get going:

5 Keyword Research Tips To Boost Site Ranking

1. Find Keywords Your Competitors Are Ranking

While doing keyword research, it is crucial to keep an eye on your competitors. It is the best practice to understand which keywords they are ranking for and the amount of traffic they earn from SERPs.

SEMRush is one of the best tools you can use for keyword analysis. Simply, go to SEMRush, select ORGANIC RESEARCH from DOMAIN ANALYTICS, and type in a competitor’s URL.

You will get a list of keywords your competitors are ranking. Also, you can go to advanced search to get deeper insights into the search volume, brand-related keywords, and a full list of keywords.

You can find keywords that you might have not thought of before and use them to improve your keyword list. To streamline the keyword research process, you can seek help from a reputable digital marketing agency in Dubai.

2. Unearth Terms With Autocomplete

You might have noticed that when you start typing your keywords on Google, it automatically shows some other keywords you should search for.

For example, if you are typing “SEO”, it will show other keywords which your audience searches for, such as “SEO company Dubai”, “SEO tips for the website”, “SEO for beginners”, etc. This process is known as Google’s autofill. It shows these suggestions because those are all related queries of interest to many searchers. Google’s autofill feature can do wonders for your digital marketing strategy.

3. Research Related Search Terms

keyword analysis is not only about finding the search terms on tools for keyword research.

If you’re struggling to think of more keywords people might be searching about a topic, it is wise to consider related search terms at the bottom of the page.

When you type in your phrase and scroll to the bottom of Google’s results, you will notice some other keywords related to your search. These keywords can give you keyword ideas to include in your website content.

4. Keep Checking Trending Keywords

Did you know, more than 30% of the queries entered into Google every month are new?

These are the keywords that your competitors aren’t aware of. Therefore, take this as an opportunity to find trending keywords and include them in your title, meta tag, meta descriptions, etc. to get higher rankings.

You can use Google Trends for keyword research to find trending search terms and phrases. Simply, go to Google Trends and enter your keywords. You can filter the results by location (if you are targeting specific areas), by categories, and by Google search channel. Then, look for the related queries section and go down to get more details for a specific query.

5. Dig Into Competitor Metadata

Lastly, this is one of the best keyword research hacks.

It’s particularly effective when analysing smaller websites, but it can be used for large websites. Also, the process is hassle-free. Check out your competitors’ sites and ask yourself what keywords your competitors use in their titles.

By Digging into competitor metadata, you will get a clear insight into long-tail keywords to use to boost the site’s ranking.

Conclusion

Keyword research is an ongoing process, and when done correctly, it can do wonders for any organisation.

So, are you ready to boost your website ranking?

We are a leading digital marketing agency in Dubai where we offer top-notch SEO and digital marketing services to our clients globally. Our keyword research services are the foundation of every successful SEO campaign. Our team will find keywords related to your business to give you a competitive edge.

Fill out the inquiry form below and our experts will reach out to you with effective SEO strategies.

The Power of Storytelling: Why & How It’ll Make Your Brand Unforgettable

The Power of Storytelling: Why & How It’ll Make Your Brand Unforgettable!

Storytelling is arguably one of the most important things that make us humane. A good story always leaves behind a sweet aftertaste, grabs our attention and helps us form an emotional attachment. In an age where the internet is flooded with excess content, storytelling acts as a beacon for entrepreneurs to create trustworthy relation with their clients. Storytelling essentially humanises a brand, grabs the attention of the consumer and effectively establishes an “emotional connection” between the brand and the client. To help you understand and leverage the power of storytelling, let’s dig in a bit deeper. What is Storytelling? Storytelling

Continue Reading

Social Media Marketing Agency in Abu Dhabi

While your audience is hooked up on Facebook, Instagram, Twitter, LinkedIn, and other social media platforms for hours why think of a better place to market your product? Launch a social media campaign and get noticed by millions of viewers. Request a Quotation While your audience is hooked up on Facebook, Instagram, Twitter, LinkedIn, and other social media platforms for hours why think of a better place to market your product? Launch a social media campaign and get noticed by millions of viewers.Paid socials are gaining high acceptance in digital marketing. Social media campaigns of our clients have increased their

Continue Reading

Digital Marketing Agency in Kochi

Request a Quotation In today’s digital world, it is increasingly important for businesses to have a strong presence in the online space. To stay competitive, businesses must work to optimize their online visibility, reach potential customers, and engage with them. To ensure maximum success, businesses must enlist the help of a reliable digital marketing agency services in Kochi, such as NV Digital. With the help of NV Digital, businesses can grow their online presence and reach their full potential. From SEO to website design, NV Digital; the best digital marketing agency services in Kochi provides a wide range of services

Continue Reading

Digital Marketing Agency in UAE

Request a Quotation In today’s digital world, it is increasingly important for businesses to have a strong presence in the online space. To stay competitive, businesses must work to optimize their online visibility, reach potential customers, and engage with them. To ensure maximum success, businesses must enlist the help of a reliable digital marketing agency services in UAE, such as NV Digital. With the help of NV Digital, businesses can grow their online presence and reach their full potential. From SEO to website design, NV Digital; the best digital marketing agency services in UAE provides a wide range of services

Continue Reading
PPC Campaigns: How Negative Keywords Benefit Your Campaign!

PPC Campaigns: How Negative Keywords Benefit Your Campaign!

As Digital Marketers, nothing makes us happier than a successful Pay-Per-Click Advertising Campaign, which generates top class leads and brings in good ROI. For its success, we are always on the lookout to make our PPC more refined. Which includes, making the ad copy more refined, checking on the current keywords, updating the keyword list and most importantly, adding negative keywords.  In this blog, let’s take a deep dive into negative keywords and understand how adding these keywords can boost your PPC campaign success! But before we venture any further, let’s go over the basics so that we’re on the

Continue Reading

PPC Advertising Agency Sharjah

Pay-Per-Click Advertising is an extremely effective way of getting attention with less investment. Studies say that in every industry, an average PPC conversion rate for search is about 3.7%. Do you think that investing more in marketing earn more profit? Not necessarily. PPC Advertising is where you will get paid for every click by the searcher with less investment. Request a Quotation NV Digital: PPC Advertising Agency Sharjah Every marketer knows that paid search advertising is the most effective way to drive targeted traffic and conversions for almost any business. PPC advertising is an essential tool for driving visibility and

Continue Reading

PPC Advertising Agency Abu Dhabi

Pay-Per-Click Advertising is an extremely effective way of getting attention with less investment. Studies say that in every industry, an average PPC conversion rate for search is about 3.7%. Do you think that investing more in marketing earn more profit? Not necessarily. PPC Advertising is where you will get paid for every click by the searcher with less investment. Request a Quotation NV Digital: PPC Advertising Agency Abu Dhabi Every marketer knows that paid search advertising is the most effective way to drive targeted traffic and conversions for almost any business. PPC advertising is an essential tool for driving visibility

Continue Reading
digital marketing agency dubai

Tips for Running Effective Social Media Advertising Campaigns

Social media advertising has become a game-changer for businesses of all sizes in Dubai to reach their target audience. It is an excellent platform to reach out to a large audience, especially with the increasing number of social media users daily.  But, not all social media advertising campaigns are successful. According to research, more than 91% of small businesses use social media, and most of them often fail to generate leads, boost engagement, gain new followers, etc. Know that creating an effective social media advertising campaign requires a strategic approach.  If you’re too struggling to achieve your desired business goals through

Continue Reading
digital marketing agency dubai

The Power of Content Marketing in Lead Generation

In today’s fast-paced digital world, lead generation has become an essential aspect of business success. Generating quality leads is crucial for businesses in Dubai to increase sales and revenue. However, with the rise of technology and the internet, traditional methods of lead generation are becoming less effective. This is where content marketing can reward you with a lot of benefits. Content marketing has become a popular strategy for generating leads, as it is an effective way to attract potential customers and build trust. In this article, we will discuss twelve ways in which content marketing helps in lead generation. 1.

Continue Reading
mobile optimization of the website

The Importance of Mobile Optimization for Your Website

Mobile optimization refers to optimizing your website for mobile and other devices. The prevalence of smartphones and tablets as internet browsing devices has been increasing in modern times, with a growing number of individuals opting for these gadgets. As such, businesses in Dubai need to have a mobile-friendly website to stay competitive and achieve their desired business goals. Here are a few reasons why mobile optimization is crucial for your website. 1. Better User Experience One of the most important reasons to optimize your website for mobile devices is to provide users with a better experience. When users visit your

Continue Reading