Gone are the days when people used to call the hotels in the area for bookings. Today, we live in a modern world where people search for hotels in Dubai within minutes on search engines like Google. The ones which rank higher on the search engines get the bulk of clicks and instant bookings.
However, flashing higher on the search engines organically isn’t an overnight thing. After all, the hotel industry is becoming competitive with each passing day. This is where Google ads for hotels come into play.
Leveraging the power of Google ads and digital marketing for hotel & resorts is one of the best ways to get instant bookings from Google. Google ads can help your business to climb the ladder of the search engine and increase the chances of getting instant bookings.
If you are new to the world of Google ads for hotels, then you have landed in the right place. Here we will discuss what Google ads are and how to set up a campaign to increase online bookings for your hotel. So, let’s get started:
What Are Google Ads For Hotels And Why Do You Need Them?
Google ads are one of the best ways to get higher on search engines without the use of SEO for hotels. In this form of online marketing, you have to pay search engines some fees every time your ad is clicked. In short, this is a method by which you can earn money from money for your business.
According to research, Google ads have a good ROI as compared to other forms of marketing. For every $1 spent, you will get a chance to earn $2. However, most hotel owners prefer to choose SEO for hotels over Google ads for hotels. Know that leveraging SEO for your hotel is great, but it is a time-consuming process. Google ads, on the other hand, can give instant results by ranking your website higher in search engines in no time.
While SEO is a time-taking process, it doesn’t mean you should overlook its importance. SEO and PPC work together to boost the rankings of your website and generate traffic from Google.
Some of the benefits of Google ads are:
- Increase direct bookings and revenue
- Boosts online visibility
- Increases brand recognition
- Increases brand awareness
- Fast results.
How To Set Up Google Ads For Hotels?
So now that you have an idea of the benefits of Google ads for hotels, let’s discuss how to set up a successful campaign to get the desired results:
1. Find The Right Keywords
First of all, you need to research the keywords which your target audience uses the most to search for the best hotels in Dubai. Initially, you need to target the keywords that target the right people and also reach brand-new audiences. Researching and knowing your audience is the most important thing in a PPC campaign.
Additionally, you should aim to target long-tail keywords for your campaign. It has a high search volume and low competition. For example, targeting “hotels in Dubai” can be more expensive than targeting “hotels in Dubai with heated pools”.
You can consult with a reputable PPC advertising agency in Dubai like us where we can help you set up the campaign for your hotel.
You can reap the benefits of keyword research tools like Google Search Console, Ahrefs, SEMRush, Wordstream, and more.
2. Creating The Campaign
Simply targeting the right keywords in your campaign won’t help you generate the best results. You will need an ad copy that will attract visitors to your hotel website and book the accommodation.
Start with the headline – this is what attracts the users’ attention. You have to create a sense of urgency in your copy by offering them limited-time discounts, emphasizing headlines, or USP (Unique Selling Point).
Once you are done with the headline, focus on writing a compelling description. This is where you can attract the most visitors to your website. In your description, you can focus on the users who are looking for last-minute bookings by writing “There are plenty of rooms still available for booking”.
3. Create An Effective Landing Page
Now here comes the most important part. When a user clicks on your ad, you need to make sure your website is easy to navigate and make the hotel booking process easy. While most people don’t focus on creating an ad-specific landing page, they are successful in getting more conversions.
Your landing page must have a clear CTA (Call-To-Action) so that they can get in touch with you and reserve their bookings. Make sure to answer all the queries related to bookings, such as amenities, attractions, etc.
4. Optimize Your Campaign
Once you have successfully set up your campaign, you need to make sure it is performing well and bringing in quality traffic from search engines. You can experiment with different landing pages, headlines, and keywords and see which works best for your hotel.
Apart from attracting the users, focus on cutting down the cost. Also, make sure your ad works perfectly on mobile devices. You can seek professional help from a digital marketing agency Dubai where experts can help you optimize your PPC campaign.
Conclusion
When done right, Google ads can take your hotel business to a whole new level. Initially, you need to start small, and if it works, you can increase your budget to get more bookings and maximize revenue.
We are a leading digital marketing and SEO agency Dubai where we offer top-notch PPC and SEO services UAE to our clients globally. With years of experience in the industry, we have helped more than a hundred hotel owners achieve their desired business goals through PPC advertising. From keyword research to setting up and optimizing the campaign, we do it all.
Fill out the inquiry form below and our team will reach out to you with the best strategies for Google ads for hotels.
