If you’re in the digital marketing industry and own a business in Dubai, you know how frustrating it can be when Google penalizes your website. From small websites to reputed ones, any website can be penalized.
Know that when your website is penalized, you’ll no longer be visible on the search engines, resulting in reducing your website’s traffic. Unfortunately, recovering your website from Google can be costly and hard to recover.
But why does Google give penalties to websites?
The primary reason for the Google penalties is the duplicate content on your website. If your website has copied or duplicated content, it will become less useful in Google’s view and it will penalize your website. Another reason for penalties is when you buy backlinks to boost the domain and page authority of your website.
Most website owners in Dubai have no idea about what to do when Google penalizes their websites. If you fall in this category, then we’re here to help you! In this article, we’ll discuss some of the best ways to save your website from penalties. So, let’s begin:
What Is A Google Penalty?
Before we dive into discussing how to protect your website from penalties, let’s first discuss what exactly are Google’s penalties.
Google gives penalties to websites when the webmaster violates certain Algorithms and guidelines like using duplicate content, overusing H1 tags, buying backlinks, stuffing keywords, missing sitemap data, etc.
There are two types of penalties: Algorithmic and Manual. Both penalties have the same consequence on your rankings, web traffic, and revenue. If your website is penalized, you can consult with an expert from a leading digital marketing agency Dubai like us.
Having said that, let’s discuss how to protect your website from Google penalties.
Ways To Protect Your Website From Penalties
1. Create A Responsive Business Website
In 2015, Google announced that it will update its search engine algorithms and prefer to rank mobile-friendly and responsive websites higher as compared to non-mobile-friendly sites.
So, the thing is clear! If your website is not responsive and mobile-friendly, it won’t be visible on the search engines. However, if you’ve no idea how to create a website, then you can consult an SEO agency Dubai like us where experts will create a responsive, mobile-friendly, and SEO-optimized website for your business.
2. Avoid Keyword Stuffing
Now here comes the most important point. Most webmasters think that adding plenty of keywords will make their content rank higher in search engines. But this is not the case.
Instead, it is a black-hat SEO practice and Google is strictly against it. You should be a little creative on how you can infuse the keywords in your content so that it doesn’t look spammy. Also, instead of focusing on one keyword, we’ll recommend you use long-tail or LSI keywords.
You can reap the benefits of keyword research tools like ahrefs and SEMRush to find long-tail keywords for your website.
3. Avoid Irrelevant Sources For Inbound Links
Believe it or not, but here’s the truth – Google is not interested in how many links your website has. Instead, it only cares about the relevancy of the sources linking to your website.
Link building plays a crucial role in SEO. If done well, it can do wonders for your website. But linking irrelevant sources on your website can have a huge impact on the rankings and Google will also penalize you for it.
Whenever giving backlinks, make sure it is relevant to the pages that are relevant for your website.
4. Watch Your Anchor Density
To avoid penalties from Google, make sure to keep an eye on your anchor density. Track the total percentage of anchor texts that links to your business website, URL, target keyword, and other terms.
According to SEO experts, the percentage of URL links, targeted keywords, anchor terms, and brand anchor text should be 25%. Exceeding this percentage could result in getting a penalty from Google.
Make sure to watch and track the percentage of anchor density every month to protect your website from penalties. You can also seek help from a reputable digital marketing agency Dubai like us to help you with anchor density.
5. Leverage The Right Tools
One of the best ways to keep a track of your website and make it healthy is to use the right tools.
For example, you can use Google Search Console which will give a brief insight into broken links and what steps you can take to prevent your website from getting penalized. Using this tool will make it easier to monitor your website and detect potential problems before it turns into a penalty.
6. Never Go For Purchasing Links
Purchasing backlinks is a bad practice and it can affect your website in several ways. Also, it will penalize your website.
Instead of purchasing backlinks, connect to the individuals in your industry and ask them to give you backlink to add more value to your website. Outreach bloggers related to your niche and establish relationships with them.
All the websites on the internet are vulnerable, including yours. In the race of making the website rank higher, most webmasters often follow the above-mentioned practices to achieve their goals. Instead of violating the algorithms, it is better to have patience. SEO is a long-term process that requires knowledge, consistency, and patience.
We are a leading digital marketing and online reputation management company in Dubai where we help business owners achieve their desired business goals. Whether you want to rank organically on search engines or looking to get instant traffic on your website, we’re here to help you.
Take your online business to a whole new level by filling out the inquiry form below and reap the benefits of our top-notch SEO and digital marketing services in Dubai.