You own a business in Dubai. You have an impressive, well-designed website. But does it boost your conversion rates? If you answered “NO” to this question, this article is for you.
The primary aim of every business owner is to improve their conversion rate optimization (CRO) strategies to maximize revenue and profit. As a business owner, you don’t want to disappoint your visitors after visiting your website. For that reason, you are creating effective content to retain the users. After all, you want them to take action on your website, also known as “convert”.
But if your website doesn’t have great content or if it is not optimized properly, how will you improve your conversion rate and boost your revenue? If your website isn’t converting visitors at the moment, it’s crucial to follow the right conversion rate optimization strategies and improve your landing page.
In this article, we will walk you through some of the best conversion rate practices to improve your conversion rates.
What Is Conversion Rate Optimization (CRO)?
Conversion rate is the total percentage of users who visited your website and completed a desired action. This action may include submitting a form, signing up for a newsletter, purchasing a product, etc.
By focusing on CRO, you will remove all the barriers that hinder your conversions while delivering a tremendous experience to the users. The formula for the conversion rate looks like this:
Leads generated/number of visitors x 100 = Conversion Rate %
After calculating the percentage using this formula, you will know whether your conversion rate is high or low. The higher the conversion rate, the better. It will indicate that your website is loaded with effective content and well-designed.
To create an effective landing page and improve your conversions, you can hire CRO agency services Dubai. The experts will examine your website and work on improving the landing page.
The CRO Checklist For Landing Pages
So, now that you have an idea of what CRO is, let’s discuss the CRO checklist for your landing pages. So, let’s get started:
1. Improve Your Headings
Let’s start with the headings! Headings play a crucial role in every web page, and nothing is more important than Heading 1 or the main heading of the page. These headings will tell the users that they have landed on the right place and they will get answers to all their queries.
If you have irrelevant headings on your website, the user will get disappointed and move on to the other website. Not only will it increase the bounce rate, but also deliver a poor experience to the visitors.
Thus, it’s crucial to write relevant headings and structure them properly to make it easier for visitors to find the information they are looking for.
2. Personalization Is The Key
The more personalized your landing page is, the better will be the conversions.
For example, if you have an eCommerce business in Dubai. In that case, the user doesn’t want to read all the long texts on your website. Instead, they want to see the product and its main features, and probably make a purchase. So, don’t discourage them by adding text which is of no use.
Thus, it’s crucial to construct every page while keeping the users in mind. Think about what they are looking for and how you can fulfill their needs. The best way to do that is to break down your website into categories and sub-categories. Map it out and set your approach for every category on your website.
Personalization of a landing page can be time-consuming. But when done right, it can skyrocket your conversions. To streamline the process, you can seek professional web development services from a leading digital marketing agency Dubai.
3. Content Matters
When it comes to implementing the right conversion rate optimization practices, most marketers often relate it to long-form text content. While having long-form content is great, you shouldn’t overlook the importance of visual content.
A perfect blend of text and visual content is what makes a landing page “perfect” for the users. However, make sure the content you add to your website is relevant and answers all the needs and questions of the users. Also, make your content unique, authentic, and captivating. It will help you improve your conversions and rank higher in search engines.
4. Have A Clear Call-To-Action (CTA)
If there is no clear call-to-action (CTA) on your website, it is very unlikely to achieve your conversion rates goal.
Although users might have scrolled down your website and loved the content, you should remind them about why they have visited your website. This is where CTAs come into play. Try to keep your CTAs simple yet compelling. Instead of writing “Buy Now”, you can write “Get This Deal” if you don’t want to go for the hard-sale approach.
Now that you have an idea of conversion rate optimization techniques, you can start working on your website or landing page to improve your conversions.
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