A business without a solid marketing plan is like a bird without wings. Indeed, marketing plays a crucial role in increasing brand awareness and web traffic, and the eCommerce business is not an exception. If you run an eCommerce store in Dubai, then you have to implement the best eCommerce marketing strategies to boost your sales and generate revenue.
The eCommerce industry is one of the most profitable industries in the pandemic. The pandemic has urged customers to shift their purchases from brick-and-mortar stores to online.
Today, as more and more people have shifted towards online shopping, establishing your brand’s online presence and reputation is crucial. Research says that more than 90% of online shoppers read product reviews before making a final purchase.
Are you looking for the best strategies to accelerate your eCommerce sales? We’ve got you covered! This article will discuss some of the best marketing for eCommerce strategies to enhance your online presence and drive sales. So, let’s get going with discovering what these are:
1. Understand Your Audience
When you work on your digital campaigns, you will come across a wide range of options when it comes to customer segmentation. Know that every customer has different tastes and preferences.
Therefore, as an eCommerce business owner in Dubai, you need to understand your audience’s behaviour online. It will help you spend your budget wisely. After all, spending money on those who are not interested in your products/services isn’t worth it. You will end up spending your time, effort, and money, and won’t be able to generate good results.
Seeking help from a reputable online marketing agency in Dubai can be your best bet. The experts will help you understand your audience before you start marketing your online store.
2. Stand Out On Social Media
Social media is one of the best places to market your products and engage with your audience. Hence, creating a strong online presence on all social media platforms should be your priority.
Social media is a key component of your eCommerce marketing strategy. To pick the right social media platforms for your business, it is important to have a deep understanding of these:
- Your product offerings
- Target audiences
- Users’ engagement on each platform.
To get a clear understanding of this, it is better to keep an eye on your competitors. For example, you can identify which social media platform they’re using and on which platform the audience is more engaging. Once you identify the highest user engagement platform, you can attract them by running paid ads and creating content on that platform.
3. Build A Sense Of Urgency
Another great eCommerce marketing strategy to boost sales is by creating a sense of urgency in their minds. For example, Amazon displays a message like “only 3 left in the stock” under their products.
When a customer sees that the product is going to get out of stock soon, he/she will end up buying it.
4. Leverage The Power Of Email Marketing
Email marketing is often overlooked by eCommerce business owners when it comes to driving more sales. Know that a solid email marketing plan can do wonders for your online store. Also, most business owners worldwide who use email marketing say that it is 40 times more powerful than running paid ads on Google and social media.
Many eCommerce websites build their email list by giving sign-up discounts. This tactic can help you grow your email list and enable first-time customers to try out the brand.
Once you have people in your emailing list, start sending them welcome emails and introduce your company and what you offer to your customers. You can also send them emails regarding abandoned carts in case they left without making a purchase. Remember, don’t go overboard – sending tons of emails each day can frustrate the customers. Only send emails when it is necessary, such as updating of new product launches, seasonal discounts, etc.
5. Get Reviews From Customers
Getting positive customer reviews can go a long way in pushing more sales. 8 out of 10 online shoppers read the product reviews before making a purchase. Also, more than 96% of consumers never buy a product from websites that have bad product reviews.
Hence, you must encourage your buyers to write about their experience after using your product on platforms like social media, Google business, etc.
6. Content Is The King
Content marketing is the process of creating online content to create awareness of your products and how it can help your audience solve a problem.
For example, you must create long-form content on the product which most people search for. Know that Google prefers to rank long-form content which is of at least 800-1000 words. As long as you rank higher on search engines, you can easily drive more sales and maximize revenue.
Today, video content is ruling the eCommerce marketing industry. On YouTube, you can create video content by explaining the benefits of using your products. Also, you can put your website link in the video description so that if users love your explanation, they can directly click on the link and might purchase the product.
To sum it up, getting online traffic and maximising your sales is challenging, and is not going to get easier anytime soon. However, by following the above-mentioned eCommerce marketing strategies, you can enhance your brand awareness and drive more sales.
We are a leading digital marketing agency in Dubai, where we help eCommerce business owners to boost their sales online.
If you want to drive more sales and maximise your revenue, then fill out the inquiry form below and our experts will reach out to you with a master eCommerce marketing strategy.