Do you know what makes eCommerce business owners in Dubai stand out from their competitors?
Is it a responsive design? Are they unique products? Well, YES.
But are we forgetting about the technical SEO of the website?
While having a responsive website design is great, one must never overlook the importance of technical SEO. It is the core pillar of a website that makes it flash on the top of search engines. The higher you rank, the more visitors and leads.
Technical SEO can be hard. After all, it optimizes your site’s backend to ensure it delivers a positive experience on the front end. You can skyrocket your business sales when you have the right technical SEO services by your side. It has the potential to take your eCommerce business to a whole new level.
With that, let’s discuss what exactly technical SEO is and what are its best practices. So, let’s get started.
What Is Technical SEO?
Technical SEO of a website refers to the process of optimizing your website design and construction to make it rank higher in search engines. It’s all about optimizing the web pages, web layouts, page load times, etc. If you don’t work on these technical SEO aspects, they will silently kill your website and impact your rankings.
One must not confuse technical SEO with on-page SEO. On-page SEO is also important, but technical SEO impacts your website as a whole, and while largely seen, it’s an absolute must.
Technical SEO is a complicated and time-taking process. However, it is also an ongoing process as you have to optimize your website as per new Google algorithms. Thus, to streamline the process, you can seek professional help from a digital marketing agency in Dubai like us. From optimizing web pages to creating backlinks, we will do it all!
Best Technical SEO Practices For eCommerce Websites
So, now that you have an idea of what technical SEO is, let’s discuss some of the best practices which are crucial for eCommerce websites. So, let’s dive in:
1. Improve Site Load Time
Do you know what’s that one thing that annoys the visitors? Yes, you guessed it right: slow-loading pages.
When your website has slow-loading pages, it will frustrate the visitors and they will jump onto the other site. As a result, it will increase your website’s bounce rate. According to research, a 1-second delay in page load time can result in a 7% decrease in conversions.
To boost your conversion rate, focus on improving your website’s speed by seeking the best technical SEO services and implementing the best practices. You can use the tools like Google PageSpeed Insights to discover the current load time of your website.
2. Get Your URL Structure In Order
To ensure your URLs are indexed, consider keeping your products organized. If you have multiple product categories, your URL structure must reflect that same categorization.
There are many content management systems (CMS) you can leverage to auto-generate URLs. You will get something like this:
This URL is not good. This URL doesn’t indicate which this page is selling. An ideal URL may look like this:
This URL indicates what the website has to sell. Generating such URLs is great for SEO and the users can also understand which page they are. You can consult with a technical SEO agency in Dubai where experts will help you structure your URL.
3. Make Sure Your Site Is Secure
The most critical aspect of your eCommerce website is site security. When a user visits your website for purchasing products, you need to make sure they are safe throughout the transaction. After all, they are putting in their sensitive information.
So, you need to secure your eCommerce website to make people feel comfortable buying from you. One of the best ways to secure your website is to get an SSL (Secure Sockets Layer) certificate. This certificate indicates that your website is safe to use and protected. Users will trust your website once they see “HTTPS” in your website’s URL.
4. Implement An XML Sitemap
For eCommerce websites, having an XML sitemap is a must. It is a map of how search engines should navigate your website. It also helps search engines to crawl through your website and rank the pages in relevant search results.
Another crucial component of your eCommerce website is the robots.txt file. It indicates bots on what pages you don’t want to rank on search engines. While these files don’t block the bots from crawling your website completely, it prevents bots from overloading your site with crawl requests.
Implementing the best technical SEO practices is not easy. It requires coding knowledge and optimization of the site’s backend.
Once you hire the best technical SEO services from a leading SEO agency in Dubai, you can skyrocket your business sales in no time. You will get more visitors organically, increasing the chances of getting more leads.
We are a leading PPC advertising agency Dubai where we offer digital marketing and technical SEO services to our clients globally. You can fill out the form below and our team will get back to you with the best technical SEO plan.