When you’re an agency, startup, or eCommerce business owner, you need to keep abreast of the new PPC (Pay-Per-Click) trends 2022 for success. You’ll be able to rank your business only if you’re well aware of the new upcoming PPC trends. In Dubai, PPC is considered the primary source to take a business to the next level. For that reason, more and more business owners are hiring a PPC advertising agency in Dubai to get a clear insight into how to use it and reap its benefits.
PPC has the potential to rank your business easily without investing heavily in SEO (Search Engine Optimization). With PPC, you can be sure that your business will be at the top of search engines to drive more traffic to your website and convert your visitors into loyal customers.
With that in mind, here we will discuss some of the upcoming PPC trends that you need to watch out for in 2022 for your business’ success. So, let’s get going:
Trend #1: PPC Automation
One of the biggest trends in the PPC market is automation – the use of AI (Artificial Intelligence) and Machine Learning (ML) to automate labor-intensive tasks associated with Google ads and Bing ads.
Surprisingly, the PPC automation industry is growing rapidly. It has increased to 83.2% and it will expand in the future. PPC automation is not a new thing but it will play a crucial role in 2022 and beyond.
Here, hiring the best ppc advertising agency in Dubai can be your best bet as the experts will help you:
- Calculate the best bidding strategy
- Identify the performance of the ads
- Optimize ad copy
- Generate ad performance reports automatically, and more.
Trend #2: Increase Of Voice Search
Today, speaking has become more efficient than typing. According to Google, more than 20% of all searches are voice searches. And this percentage is going to increase in 2022.
Studies show that more than 50% of consumers will start shopping only through voice search by 2022. Hence, if you will not optimize your ads for voice search, you’re going to miss out on lots of opportunities.
Trend #3: More Video Ads
Video ads have the potential to grab the users’ attention more than a plain ad. More than 80% of consumers have purchased a product after seeing an ad on platforms like YouTube.
If you run an eCommerce store, you must leverage the power of YouTube. It is affordable and reaches a wider audience that searches for your ads.
Trend #4: Enter Tik Tok
This is one of the best online video sharing platforms which has gained popularity in recent years. With over 700 million people worldwide, it is a perfect opportunity for business owners to leverage the platform to reach a wider audience. While there are other platforms for PPC campaigns, TikTok is all set to rule 2022 in terms of PPC advertising.
Trend #5: Leverage Social Media
Nothing can beat social media platforms in terms of paid marketing. You need to keep an eye on your competitors of which strategy they’re using and on which platform your targeted audience is more engaged. Suppose your targeted audience is more engaged on Instagram than on Facebook. In that case, running a paid campaign on Instagram can be a wise decision.
The PPC experts at the PPC advertising agency in Dubai can help you identify the right social media platform to run ads, get more traffic, and accelerate your sales.
Trend #6: Remarketing
Remarketing plays a crucial role in getting back those customers who once left your website without taking any action.
It is all about keeping your brand in the users’ minds. Your primary aim should be to focus on where your targeted audiences are in the buying cycle. Then, sending personalized messages and targeting ads will encourage them to come back to your site and make a purchase.
Trend #7: PPC And SEO Integration
PPC and SEO go hand-in-hand. Indeed, you will see better results when you use PPC and SEO together in PPC advertising. This is a trend that will continue to rule in 2022.
The best way to sync up your PPC and SEO is to identify the best-performing ad copy. Create your content and blogs based on that copy to increase rankings. You can also use long-tail keywords to boost your rankings and in paid search bidding strategies.
Trend #8: Optimizing Mobile Experience
It is obvious to say to optimize the mobile experience as much as you can, as you will experience an increase of mobile users in 2022. However, optimizing a website is a backend task, and seeking help from a PPC advertising agency in Dubai can streamline the process. The experts will help you out in increasing the page speed of your website and ensure your landing page is up to the mark.
Trend #9: Focus On Virtual Reality
Today, more and more people are shifting towards virtual reality. Eventually, this opens up a lot of opportunities for business owners for PPC campaigns.
The idea behind virtual reality ads is to allow viewers to try out the product before they buy it.
Trend #10: Alternative PPC Platforms
There are a lot of PPC platforms that have the potential to drive better results, including:
- Quora: Quora has more than 300 million users worldwide and it allows advertisers to target the audience based on their behaviors and activity on the platform.
- LinkedIn: If you’re a B2B company, LinkedIn is the best platform to market your business. You can streamline your hiring process through LinkedIn as you can target people based on their job title, education, industry, experience, etc.
- AdRoll: This platform specializes in retargeting and allows advertisers to run ads on multiple channels from one place.
Conclusion
As a business marketer, watch out for the above-mentioned trends to get the most out of your PPC campaign.
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